Devin Powell

Devin Powell is the Vice President of Retail at Protein Candy, a fast-growing brand reimagining how sweet treats and functional ingredients come together. With a background in natural foods and a passion for industry disruption, Devin is helping lead Protein Candy’s mission to make better-for-you indulgence more accessible—and more delicious—than ever. 

This SFA member says that he thrives in the fast pace and constant evolution of the specialty food world. “The ever-changing environment and the impact we’re having on the natural foods industry keeps me inspired every day,” Devin says. 

Currently, Devin is focused on scaling Protein Candy across the U.S. and Canada, expanding its reach and reshaping how consumers snack with intention.