Starr Edwards

Starr Edwards is the founder and CEO of Bitchin’ Sauce, the groundbreaking almond‑based dip. Getting her start as a personal chef’s apprentice, Starr eventually decided to start her own business. What started as offering samples at Southern California farmers markets eventually evolved into a nationally celebrated brand, known for its bold flavor, clean ingredients, and loyal following. 

Beyond product innovation, Starr’s most enduring impact may be her people‑first leadership. She is the driving force behind Bitchin’ Givin’, the company’s philanthropic arm dedicated to supporting foster youth, underserved families, and community organizations. She also pioneered Bitchin’ Kids, an innovative program created to support working parents through on‑site childcare and a flexible stipend model that has influenced how family support can function in modern workplaces. Through volunteer partnerships, community activations, and hands‑on engagement, Starr has made service an integral part of Bitchin’ Sauce’s culture. 

Under her leadership, the brand has grown from a single farmers‑market stand into a multimillion‑dollar company, while remaining rooted in creativity, generosity, and accountability. Looking to the future, Starr plans to guide the brand into new product categories, culinary storytelling, and community initiatives—proving that successful food businesses can lead with both flavor and heart.