Thank you for your interest in this SFA event. By registering for or attending the event, you acknowledge that you have read, understand, and agree to be bound by these terms, any event-specific terms, venue policies, and the payment processing terms. 

These terms apply to all participants, including attendees, sponsors, exhibitors, speakers, media, vendors, or guests ("Participants"), for any SFA-sponsored or SFA-operated in-person or virtual program, including networking events, sampling activations, dinners, and seminars/panels (each, an “Event”). If there is a conflict, the order of precedence is: (1) event-specific terms; (2) these terms; (3) venue policies; and (4) third-party platform terms.

  1. No Refunds

Unless an event-specific policy states otherwise, all fees are non-refundable. Unauthorized resale or transfer of event credentials is prohibited, and SFA may cancel any such credentials without refund. Programs, speakers, formats, and schedules are subject to change. SFA will use reasonable efforts to notify you of material changes.

  1. Code of Conduct

SFA requires respectful, professional conduct during all of its events, supporting diversity, equity, inclusion, and collaboration among participants. All participants must respect others’ privacy, safety, and dignity. Harassment, discrimination, disruption, suggestive statements, unwelcome sexual attention, spam, or other unlawful/offensive conduct is prohibited. Violations may result in a warning, removal from the Event without refund, or a ban from future events, at SFA’s sole discretion. Please report any concerns to on-site SFA staff.

  1. Health, Safety, and Assumption of Risk

You consent to reasonable security screenings and searches. SFA may verify ID for security and alcohol service, limit access based on capacity or ticket type, and deny or revoke credentials to enforce policies or ensure safety. All participants must follow SFA and venue health/safety rules, which may be updated before the event, and comply with all alcohol laws and venue rules. Vendors must comply with applicable food safety laws and use reasonable labeling for common allergens. Participants with allergies must exercise caution, as SFA and venues cannot guarantee allergen-free environments. You acknowledge the inherent risks of public gatherings, including potential exposure to communicable diseases, and assume such risks except where prohibited by law or in cases of SFA’s gross negligence or willful misconduct. Weapons are prohibited.

SFA supports reasonable accommodations for participants with disabilities; please submit requests at least 30 days prior to the Event. Unless otherwise stated for a specific Event, Participants must be at least 18 years of age. Minors may attend only if expressly permitted by event-specific terms and must be accompanied by a parent or legal guardian who accepts these terms on their behalf.

  1. Recording and Media

By attending the Event, you grant SFA a worldwide, royalty-free license to use your image, voice, and likeness captured at the Event for promotional, educational, and marketing purposes in any media. If you prefer not to be recorded, please notify SFA at check-in; SFA will use reasonable efforts to provide no-recording areas or seating, which may limit your access to certain sessions. You may not record, live-stream, or photograph sessions or materials for commercial purposes without SFA's prior written consent.

If you submit or upload content (e.g., in apps, Q&A, or chats), you grant SFA a nonexclusive license to use, reproduce, and display that content in connection with the Event and its promotion. You represent that you have all necessary rights to such content and that it does not infringe any third-party rights.

  1. Antitrust Compliance

Follow SFA’s antitrust policy. Do not discuss competitively sensitive information (e.g., prices, costs, bids, markets, customers, output, or future plans).

  1. Limitation of Liability

To the fullest extent permitted by law, SFA and its affiliates under common control, and their respective directors, officers, employees, agents, volunteers, and contractors (the “SFA Parties”), disclaim all liability arising from or related to the Event. The SFA Parties will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including for lost profits, revenues, goodwill, data, or use, even if advised of their possibility. The SFA Parties’ aggregate liability arising out of or relating to the Event will not exceed the greater of (a) the fees you paid to SFA for the Event or (b) US$500. This section does not limit liability that cannot be limited by law, including for personal injury or death caused by negligence, or for SFA’s gross negligence, willful misconduct, or fraud.

You are responsible for your property. SFA is not responsible for loss, theft, or damage, or for third-party acts or omissions.

  1. Indemnification

You will defend, indemnify, and hold harmless the SFA Parties from all third-party claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising from: (a) your violation of these terms, applicable laws, or venue rules; (b) your products, samples, displays, or materials; or (c) your infringement of third-party rights. You may not settle any claim that imposes non-monetary obligations on, or admits fault by, any SFA Party without SFA’s prior written consent.

  1. Privacy

By providing your contact and other information, you accept and consent to SFA’s Privacy Notice, available on its website. SFA processes registration data per its privacy practices and shares limited data with providers (e.g., Swapcard, Stripe) to operate the Event and process payments. Third-party platform terms and privacy policies also apply.

  1. Governing Law and Venue. 

The laws of New York govern these terms and their interpretation, without regard to its conflict of law principles. Any suit, action, or proceeding arising out of or relating to these terms or the Event must be exclusively and confidentially resolved by final and binding two-party (not class-based) arbitration administered by the American Arbitration Association (AAA) under its then-current rules for expedited consumer disputes. Discovery is limited to a single eight-hour deposition by each side and the exchange of documents that either side reasonably may use at the arbitration hearing. The hearing will occur in New York City within 12 months of filing the arbitration demand. The prevailing party is entitled to recover its legal fees and costs, as determined by the arbitrator. Any request for injunctive relief must also be exclusively pursued through the AAA before the same arbitrator. The arbitrator will have exclusive authority to rule on their own jurisdiction, including any objections with respect to the existence, scope, or validity of this arbitration agreement or the arbitrability of any claim or counterclaim. Judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction.