New York, NY—(June 2024)—A Parsi Affair, a family-owned company with over 50 years of crafting unique Indian recipes, is excited to announce its milestone debut at the Summer Fancy Food Show 2024, which will take place from June 23 to 25 at the Javits Center in New York City. All can visit booth 4406, to sample A Parsi Affair’s exclusive, never-before-tasted product lineup.
"Our distinctive spice blends and recipes have garnered rave reviews from early taste testers. The Summer Fancy Food Show provides us with a prime platform to showcase our products to potential retail partners. We are passionate about sharing these special flavors with food aficionados and households nationwide" said Cashmira Sethna, Director of USA Distribution.
Experience the groundbreaking taste of A Parsi Affair's celebrated creations, featuring their iconic and top-selling condiments: Gajar Meva Nu Achaar—a fusion of sweet' n' sour carrots, raisins, and dried dates—and the Gor Keri Meva Nu Achaar, with its remarkable taste of pickled raw mango infused with cashews and dates. Balanced with red chili pepper, ginger, mustard powder, and sambhar masala, they deliver a spicy kick and aromatic richness. Deeply rooted in culinary heritage, our blend of wholesome ingredients such as ginger, garlic, chilies, jaggery, cinnamon, and turmeric unlock a rich culinary experience in every jar. Perfectly complementing breads, chips, and rice, these versatile delights are a sumptuous addition to charcuterie boards and beyond.
A Parsi Affair is delighted to offer its new ready-to-cook line in the United States market for the first time. Featuring three irresistible varieties—Parsi Curry Masala (Concentrated Curry Spice Paste), Dhansak Masala (Concentrated Spice Paste for Lentils), and Kaanda Tamota Nu Chobat (Onion and Tomato Gravy Base)—each product is meticulously prepared in small batches with specially sourced premium ingredients. Innovative and affordably priced, they will boost your culinary skills by enhancing proteins, enriching lentils, and elevating vegetables with a dash of Indian heritage that will leave everyone craving for more.
The ready-to-cook line comes in retort packaging that not only reflects their commitment to sustainability but also preserves the freshness of the products.
"We're thrilled to share our family recipes. We invite you to explore the endless possibilities of delectable flavor pairings by unleashing your own culinary creations with our unique blends", shares Founder Tanaz Godiwalla.
About A Parsi Affair:
A Parsi Affair’s products are a labor of love, crafted from cherished family recipes passed down through generations since 1969, bringing the rich flavors of Parsi cuisine to your home. Renowned Parsi culinary icon and entrepreneur, Tanaz Godiwalla, known affectionately as the "Queen of Parsi Catering" in India, is now sharing these treasured recipes with North America by partnering with TGFPL Distribution USA, Inc., led by Cashmira Sethna (Director, USA Distribution), as the exclusive distributor of A Parsi Affair’s ready-to-cook and ready-to-eat delights in the United States. These long-guarded condiments, once reserved for special occasions, are now available for all to enjoy. Tanaz's illustrious career has been highlighted in Conde Nast Traveler, The New York Times, and Upper Crust India, among others. As a second-generation owner and award-winning chef, she has helmed her family's business for over three decades, earning a reputation as the premier chef/caterer for Mumbai’s Parsi community. Her vibrant banquets captivate with their colors, flavors, and textures, catering to countless events and earning bookings years in advance. A Parsi Affair operates a cloud kitchen in Mumbai and sells products with various retailers across India. In 2021, A Parsi Affair launched catering services in the UK. In 2022, the condiments premiered exclusively at select Patel Supermarket locations across New York and New Jersey and nationwide on Amazon in 2023. The eagerly awaited ready-to-cook line is set to debut on Amazon in the fall of 2024. Food enthusiasts can now enjoy a taste of tradition from the comfort of their own kitchens.
For media inquiries, product samples, or interview requests, please contact:
Cashmira Sethna Director
917-692-8921