Zillennials Considered Conscientious Consumers

Forty-three percent of zillennials, those born between 1991 and 1999, say it is very important for businesses to provide environmentally sustainable products and locally sourced offerings, according to a recent report from Pymnts. The report, “The Zillennial Paradox: Big Debt, Big Spending and a Conscience to Rule It All,” surveyed 3,100 U.S. consumers finding that, despite economic uncertainty, the generation tends to be more socially and environmentally conscious.

Additionally, 37 percent of respondents in the age range are more likely than average to say environmentally sustainable products are highly important.

Despite the social and environmental concerns, the generation is still price sensitive, with 77 percent reporting living paycheck to paycheck. As a result, roughly 37 percent of zillennials buy their groceries at Walmart.

Another key finding noted in the report is that, when it comes to grocery shopping, roughly 68 percent of the generation is likely to take digital recommendations into consideration, including website ads, social media ads and influencer recommendations. Moreover, 18 percent said that, within the last 30 days, they were influenced by tailored recommendations that they received digitally.