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Industry Operations July 05, 2024Younger Shoppers Turn to Bulk Buying
Young shoppers, those of Gen Z and younger Millennials, are turning to bulk grocery purchases to keep food costs down...Topics: -
Trends and Statistics July 03, 2024Gen Z Most Likely to Shop Online
Roughly 84 percent of Gen Z shoppers grocery shop online at least occasionally, compared to 67 percent overall...Topics: -
Gen Z Anxiety, Packaging Ick Influence Purchasing Decisions
Gen Z “is driven more by anxiety than almost any other generation in the U.S. has ever been—that is including things like World War II and World War I,” said Menu Matters president Maeve Webster...Topics: -
Gen Z Disrupts Millennial Formula
“As a counter to millennials’ overcorrection, Gen Z sees the pendulum swing back to embracing both traditional and emerging brands equally,” said Andrea Hernandez...Topics: -
Trends and Statistics June 06, 2024
Zillennials Considered Conscientious Consumers
Forty-three percent of Zillennials, those born between 1991 and 1999, say it is very important for businesses to provide environmentally sustainable products and locally sourced offerings...Topics: -
Industry Operations April 02, 2024Report: Gen Z Seeks Experiences Over Products
Gen Z shoppers are looking for products that offer unique experiences and align with their values, said Sarah Rooney, SVP and head of US at brand strategy firm Huxly, during the recent Youth... -
Industry Operations March 18, 2024
Gen Z Disrupts Traditional Marketing Formula
The traditional marketing funnel is being challenged by Gen Z as social media becomes their primary marketplace, entertainment center, learning platform, and news source.Topics: -
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