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Industry Operations April 02, 2024
Report: Gen Z Seeks Experiences Over Products
Gen Z shoppers are looking for products that offer unique experiences and align with their values, said Sarah Rooney, SVP and head of US at brand strategy firm Huxly, during the recent Youth... -
Industry Operations March 18, 2024
Gen Z Disrupts Traditional Marketing Formula
The traditional marketing funnel is being challenged by Gen Z as social media becomes their primary marketplace, entertainment center, learning platform, and news source.Topics:
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