Message: Message Text

Our Vision:

A COMMUNITY OF PASSIONATE PEOPLE, CHAMPIONING AND NURTURING THE SPECIALTY FOOD INDUSTRY TO GROWTH, SUSTAINABILITY AND SUCCESS.

The Specialty Food Association is steadfast in our commitment to the success of those who bring the emotional experience of specialty foods to the consumer. To ensure the success of our members and the industry, we will:

  1. Define and defend the ideals that “specialty foods” uphold.
  2. Build an identity for specialty foods. Educate the public to ensure the consumer understands their distinctiveness and benefits.
  3. Nurture a close-knit community of producers and their partners.
  4. Harness the entrepreneurial roots of our members by providing tools and insight to support smart innovation.
  5. Inspire and develop future generations of specialty food producers and retailers.
  6. Earn credibility to become the recognized authority on the present state and future directions of specialty foods.
  7. Advocate for our members’ interests.
  8. Create and reinforce a culture of intrapreneurship among staff and volunteer leadership.
  9. Obsess over our understanding of members’ present and future needs, and continually seek ways to meet them.
  10. Recognize that one measure of our success will be an ever-increasing base of members inspired to participate in the community we build for as long as they feel passion for specialty foods.

To help us achieve our vision, the Specialty Food Association has embarked on these strategic initiatives:

  • Launch of the Specialty Food Foundation to combat hunger and support food recovery
  • Enhancing our position as the go-to resource for specialty food information
  • Establishing a suite of offerings tailored to the needs of our membership
  • Ensuring the success of the Fancy Food Shows into the future
  • Reaching out on a local and regional level in specific markets
  • Connecting with and nurturing the next generation of specialty food entrepreneurs