1. Eligibility

The Winter FancyFaire 2026 Buyer Registration Giveaway (“Giveaway”) is open only to individuals who:

(i) are legal residents of the 50 United States or the District of Columbia;

(ii) are at least 18 years of age or the age of majority in their jurisdiction of residence (whichever is greater) at the time of entry; 

(iii) hold a valid “Buyer badge (Retailer, Foodservice, Distributor, or Importer) for the 2025 Summer Fancy Food Show (“SFFS 2025”) taking place June 29–July 1, 2025, at the Jacob K. Javits Convention Center, New York, NY; 

(iv) are present at SFFS 2025. 

The Promotion is not open to the general public. Further, employees, officers, and directors of Specialty Food Association, Inc. (“Sponsor”), its affiliates, subsidiaries, advertising/promotion agencies, and the immediate family/household members of each are not eligible to participate. The Giveaway is void where prohibited or restricted by law.


  1. Agreement to Official Rules

By entering the Giveaway, each participant (“Entrant”) fully and unconditionally agrees to these Official Rules and to Sponsor’s decisions, which are final and binding in all matters related to the Giveaway.


  1. Entry Period

Entries will be accepted only onsite during the SFFS 2025 from 9:00 AM (ET) on June 29, 2025, through 4:00 PM (ET) on July 1, 2025 (“Entry Period”).


  1. How to Enter

Locate a Winter FancyFaire 2026 Registration Kiosk on the SFFS 2025 show floor and have a kiosk attendant scan the QR/barcode on your SFFS 2025 Buyer badge. One Badge scan constitutes one entry. No other method of entry is permitted. By scanning, you agree to the SFFS 2025 Registration Terms & Conditions and these Official Rules. LIMIT: One entry per person. If Sponsor determines, in its discretion, that you have used fraudulent methods or otherwise attempt to circumvent the Official Rules, your entry will be disqualified.


  1. Prizes

500 winners will each receive one complimentary Buyer registration for Winter FancyFaire 2026, scheduled to take place January 11–13, 2026, at the San Diego Convention Center, San Diego, CA. Approximate Retail Value (“ARV”) of each prize: $99.00. Total ARV of all prizes: $49,500.00. Prize covers registration fees only; travel, lodging, and any other expenses are solely the responsibility of each winner. Prizes are non-transferable and no cash or other substitution will be made, except that a prize of equal or greater value may be substituted at Sponsor’s sole discretion. For clarification, prize will be awarded to the Entrant, not to the Entrant’s employer. 

All prize details not specified in these Official Rules shall be determined solely by Sponsor. By accepting a prize, each winner acknowledges compliance with these Official Rules. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Entry to/participation in Winter FancyFaire 2026 may be subject to additional terms and conditions. All federal, state, or other tax liabilities arising from the acceptance of a prize are the sole responsibility of the winner. 


  1. Winner Selection & Odds

Step 1 – Preference Ranking: Following the Entry Period, Sponsor will identify Entrants employed by (a) national operations, (b) regional operations, and (c) companies primarily focused on specialty food (“Preferred Entrants”). All such classifications will be determined by Sponsor in its sole discretion.


Step 2 – Random Drawings:

• If the number of Preferred Entrants is greater than or equal to 500, Sponsor will conduct a random drawing from among all Preferred Entrants to select 500 potential winners. 

• If the number of Preferred Entrants is fewer than 500, all Preferred Entrants will automatically become potential winners, and Sponsor will conduct an additional random drawing from among all remaining eligible Entrants to fill any remaining winner slots until 500 total potential winners are selected.

Odds of winning depend on (i) the total number of eligible Entrants, (ii) the number of Preferred Entrants, and (iii) the application of the foregoing drawing structure. Multiple winners from the same company may be selected.


  1. Winner Notification & Verification

Potential winners will be notified via the email address associated with their SFFS 2025 Buyer registration no later than July 31, 2025. Each potential winner must follow the instructions contained in the notification (including, if requested, completion of a declaration of eligibility, liability/publicity release, and/or IRS Form W-9) within 14 days of the date notice is sent. Failure to comply, inability to contact a potential winner, or return of prize notification as undeliverable may result in forfeiture of the prize and selection of an alternate winner at Sponsor’s discretion (for clarification, Sponsor shall have no obligation to seek an alternate potential prize winner). Without limiting the preceding sentence, Sponsor shall have no liability for a potential winner’s failure to receive any communications from Sponsor due to spam, junk e-mail, or other email account settings or for potential winner’s provision of incorrect or otherwise non-functioning contact information. 


  1. Rights Granted by Entrants

By entering or accepting a prize, Entrant grants Sponsor and its agents the right to use Entrant’s name, likeness, and any information provided during entry for advertising, publicity, and promotional purposes in any media worldwide without additional compensation, except where prohibited by law.


  1. General Conditions

Sponsor reserves the right to cancel, terminate, modify, or suspend the Giveaway in whole or in part if fraud, technical failures, force majeure, or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Giveaway, as determined by Sponsor in its sole discretion. If terminated, Sponsor may, in its sole discretion, select one or more winners from all non-suspect entries received prior to such time, though Sponsor will have no obligation to select a winner or award any prize. Sponsor also reserves the right to disqualify any individual it finds to be tampering with the entry process, violating these Official Rules, or to be acting (or to have acted) in an unsportsmanlike or disruptive manner and to void all associated entries.  Any attempt by any person to deliberately undermine the legitimate operation of the Giveaway may be a violation of criminal and civil law and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. 


  1. Limitation of Liability; Indemnification 

By participating in the Giveaway, Entrants agree to release and hold harmless Sponsor, and its parent companies, subsidiaries, affiliates, suppliers, distributors, advertising agencies, and prize suppliers, and each of their respective parent companies and subsidiaries and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim, liability, damages, or cause of action, including personal injury, death, or damage to or loss of property, arising directly or indirectly out of participation in the Giveaway or the receipt, use, or misuse of any prize. Without limiting the foregoing release, Entrants agree and acknowledge that the Released Parties are not responsible or liable for: (1) any incorrect or inaccurate information, whether caused by Entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Giveaway; (2) technical failures of any kind, including malfunctions, interruptions, or disconnections in Internet connectivity or transmissions or network hardware or software; (3) unauthorized human intervention in any part of the Giveaway; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Giveaway, the announcement of the prizes, or any Giveaway-related materials; (5) late, lost, undeliverable, damaged or stolen entries; or (6) any other loss, injury, or damage of any kind (including to persons or property) which may be caused, directly or indirectly, in whole or in part, from participation in the Giveaway or the receipt, use or misuse of any prize (including any travel/activity related thereto).

Further, to the maximum extent permitted by law, each Entrant agrees to defend, indemnify and hold harmless Sponsor from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys’ fees) arising out of (i) any misrepresentation made by the Entrant in connection with the Giveaway or (iii) any non-compliance by Entrant with these Official Rules or any other rules or guidelines provided by Sponsor in connection with the Giveaway.


  1. Disputes

The Giveaway is governed by the laws of the State of New York, without giving effect to any choice of law of conflict of law principles. Any dispute arising out of or relating to the Giveaway shall be resolved individually, without resort to class action, exclusively in the state or federal courts located in New York, New York. 

Entrant waives all rights to punitive, incidental, consequential, or other indirect damages, and to have damages multiplied or otherwise increased.


  1. Privacy Policy

Information collected from Entrants is subject to Sponsor’s Privacy Policy located at https://www.specialtyfood.com/specialty-food-association/about-us/privacy-policy/.


  1. Winners List

For a list of winners, mail a self-addressed, stamped envelope to: “Winter FancyFaire 2026 Giveaway – Winners List,” Specialty Food Association, Inc., 136 Madison Avenue, 12th Floor, New York, NY 10016, to be received no later than December 1, 2025.


  1. Sponsor

Specialty Food Association, Inc., 136 Madison Avenue, 12th Floor, New York, NY 10016, United States.

 

ABBREVIATED RULES

Void where prohibited. Open only to legal residents of the 50 US/DC, 18+ (or age of majority if higher), who hold a valid Buyer badge (Retailer, Foodservice, Distributor, or Importer) for the 2025 Summer Fancy Food Show. Entry by onsite badge scan at a Winter FancyFaire 2026 Registration Kiosk at the SFFS 2025, June 29–July 1, 2025. Limit one entry per person. 500 winners will each receive one complimentary Buyer registration for Winter FancyFaire 2026 (ARV: $99 each; registration fee only; travel/lodging not included). “Preferred Entrants” will receive priority in prize distribution, as described in the Official Rules Odds depend on number of eligible entries, number of Preferred Entrants,” and drawing structure.. Multiple winners from the same company may be selected. Winners notified by July 31, 2025. Sponsor: Specialty Food Association, Inc., 136 Madison Avenue, 12th Floor, New York, NY 10016. For Official Rules: https://www.specialtyfood.com/shows-events/summer-fancy-food-show/WinterFancyFaire2025AttendeeGiveaway/.