New Show, New Cities, New Opportunities

Introducing Winter FancyFaire*

Our new first-of-the-year show will debut in January 2026 in sunny San Diego, offering a bold new experience for exhibitors and attendees. In 2027, Winter FancyFaire* moves to another great California food town, San Francisco!
Learn More Register Now!

sofi Awards 2026

sofi Awards 2026
Could you take home food's most coveted prize?

Submissions are open now through August 25! With streamlined, more competitive categories and a new home at Winter FancyFaire* in January, the 2026 sofi Awards have been reimagined to showcase the very best in specialty.

Learn More & Submit

Resources for Food Businesses

Regulatory & Legislative Policy Updates

SFA is tracking news and proposals around international tariffs, FDA rulemaking, and more policy changes in today's fast-changing landscape. Explore news, analysis, and educational resources.

Resources for Food Businesses Regulatory & Legislative Policy Updates
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About the SFA

The SFA staff
Hello! We are the Specialty Food Association (SFA)

The Specialty Food Association is a non-profit trade group within the $207-billion specialty food industry. Founded in 1952 and representing more than 3,600 businesses, SFA produces events, programs, and education to support, connect, and champion our diverse member community. We proudly represent food makers, buyers, importers, distributors, and more from all over the world and all walks of life.

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    Learning Center

    Discover our industry-leading resources, including monthly category reports, courses, webinars, the State of the Specialty Food Industry report, and more.
    Explore the Learning Center
  • State of the Specialty Food Industry Front Cover

    State of the Specialty Food Industry Report

    Get Business Intel to Drive Your Growth!
    Request a Copy of the Highlights Purchase & Download a Copy
  • Maker Prep Course Teaser Image

    Maker Prep - 12 Part Online Course

    We know you’re busy, so we put everything you need to know about the specialty food industry in one place. Our Maker Prep course offers guidance, community, and educational resources to help you succeed.
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SFA Member Updates

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