Fancy Food Shows

Summer 2023 Fancy Food Show

Maximize your status as a Summer Fancy Food Show participant with print advertising, digital advertising, and product display opportunities.

Print and Digital Advertising:


Specialty Food Magazine (Print & Digital): Place an ad in Specialty Food magazine’s Summer Fancy Food Show issue, distributed on site at the Show and available online. 

Deadline: April 13, 2023.

Download Order Form


Banner advertising (Digital): Don’t miss an opportunity to purchase banner ads on specialtyfood.com, the SFA Feed app, or in SFA News Daily, our daily industry newsletter, during pre-Show and Show months for added brand exposure. To learn more and place an order, click below. 

Speak to Your Representative


Video Display Advertising (Digital): Reach thousands of Fancy Food Show attendees by broadcasting your message on the screens at the Javits Center. Space is limited and first-come, first-served. To learn more and place an order, click below. 


Speak to Your Representative  


Fancy Food Show App (Digital): The official Fancy Food Show mobile app is the go-to resource for Fancy Food Show attendees. Banner ads, splash ads, and push notifications (pre- and in-show) opportunities available. To learn more and place an order, click below.

Speak to Your Representative  


Spotlight Showcase Fixed Format Ad (Print & Digital): See below for details and ordering instructions. 

Pavilion Package (Print & Digital): Special opportunities for Pavilion organizers.


Download Order Form

Spotlight Showcases:

Buy shelf presence in on-site Spotlight Showcases (formerly What’s New, What’s Hot) or a fixed-format Spotlight Showcase advertisement in the Summer Fancy Food Show edition of Specialty Food Magazine.

Choose to display your product in one or more of these Spotlight Showcase categories:

  • New Product – Products that have been introduced into the marketplace within 6 months of the upcoming Fancy Food Show (Jan. 1, 2023). Please note, verification of your product launch date is required. 
  • Diversity Owned – Exhibiting companies that are woman-, Black-, BIPOC-, LGBTQ+-, veteran, or disabled-owned  
  • Foodservice – Products that are available to sell to foodservice channels (e.g., restaurants, hotels, stadiums and events, universities) 
  • Beverage – Ready-to-drink and non-ready-to-drink beverages 
  • Fresh and Frozen – Packaged products typically offered in refrigerated or frozen departments.  
  • Grocery – Packaged products typically offered in center-store grocery departments   
  • Seasonal and Holidays – 4th Quarter

Spotlight Showcase on-site space is sold in half-shelf ($225-$450) and full shelf ($900-$1,800) increments. Reserve via your exhibitor dashboard on MapYourShow.

Spotlight Showcase print/digital ads in Specialty Food magazine are 1/8 page, fixed-format advertisements featuring text and a 4-color photo.

For instructions on how to submit your ad Click Here

To find your member relations manager, to learn more and to place an order, click the buttons below.


Spotlight Showcases

Spotlight Showcases ads may be purchased alone or as part of a Triple Play Package. Visit your exhibitor dashboard on MapYourShow to learn more.

To order an ad only, go here. See below for instructions on how to submit your ad.

Create Your Spotlight Showcases Print Ad Through SendMyAd

A user-friendly interface from SendMyAd enables you to create a Spotlight Showcases formatted print ad and view it instantly! Quickly make adjustments and view changes. Once the ad is submitted, it’s sent to Specialty Food Magazine.
After you have purchased your formatted ad from a sales rep, you may create it any time up to the material deadline for the issue. To get started, go to SendMyAd to create an account or login using your existing account if you have one.
Gather your electronic files: product shot (see specs below), desired copy (word or text file suggested)—and follow these easy steps…the site will guide you along the way.

STEP 1CREATE AN AD
After login to the site, from the dashboard screen (Welcome to Specialty Food Magazine Ad Portal), click on Create an Ad.

STEP 2PUBLICATION
Choose Specialty Food Magazine from the publication drop-down menu.

STEP 3AD TEMPLATE (CATEGORY)
Click on the template graphic which matches your desired category

  • New Product – Products that have been introduced into the marketplace within 6 months of the upcoming Fancy Food Show  *Please note, we will verify with you the product launch date
  • Diversity-Owned – Exhibiting companies that are woman-, Black-, BIPOC-, LGBTQ+-, veteran-, or disability-owned
  • Foodservice – Products that are available to sell to foodservice channels (egs. restaurants, hotels, stadiums and events, universities)
  • Beverage – Ready-to-drink and non-ready-to-drink beverages
  • Fresh and Frozen – Packaged products typically offered in refrigerated or frozen departments.
  • Grocery – Packaged products typically offered in center-store grocery departments
  • Seasonal and Holidays: Spring and Summer for Winter Show and 4th Quarter for Summer Show

STEP 4ISSUE/ADVERTISER/COMPANY
(A) Select the scheduled issue(s) and enter/type the Advertiser name— and choose company name shown on the insertion order.
(B) Type in or select Contact Company from drop down menu.

STEP 5 - UPLOAD IMAGE Click on the Upload/Edit Image button to upload your product shot and scale/position within the frame until satisfied with placement.

SPECS/REQUIREMENTS FOR DIGITAL IMAGE

  • Product shot
  • Minimum Resolution: 300 dpi/ppi image size: 1.50” (w) x 1.50” (h)
  • File Size Limit: 3MB maximum
  • File Format: TIFF or JPG
  • Color: CMYK

For optimal reproduction, images should be the size and resolution specified. You will receive a warning upon upload if resolution and/or colors do not meet our specifications.
Click Here For Image Tips

ENTRIES THAT DO NOT FOLLOW FORMAT INSTRUCTIONS WILL BE MODIFIED ACCORDINGLY.

STEP 6 - ENTER TEXT (PLEASE FOLLOW ALL INSTRUCTIONS)
Copy and paste—or type in—your text into the required and optional fields (required fields noted by an asterisk*).

Required Fields:

  • *Product Name: up to 30 characters
  • *Company Name: up to 40 characters
  • *Body Copy: up to 280 characters
  • *Phone Number: up to 38 characters
  • *Website: up to 35 characters
  • *City, State: up to 30 characters

Character counts must include spaces beween words.

Optional Fields:

  • Email Address (up to 35 characters)
  • Social Media 1 (up to 35 characters)
  • Social Media 2 (up to 35 characters)
  • sofi Gold or New Product Award; if won during the past 12 months (up to 30 characters)
  • Upcoming Fancy Food Show booth number(s), if applicable (up to 20 characters)

Maximum character counts and important instructions are displayed above each field. If pasting text, remove any extra line returns or any other unwanted spaces; all spaces in the field count as characters. As you click in each field to enter copy, the advertisement will build automatically—display may take several seconds. When your final entry is made, be sure to carefully proofread your ad for any misspellings or typos and review for overall appearance.

STEP 7 - SUBMISSION
When you are certain the ad is complete and ready for submission, click the Send to Magazine button in the lower left of the screen. Once you hit the submit button, the ad is set and leaves the portal. Specialty Food Magazine will be automatically notified when you submit an ad. (Please do not call or email to confirm receipt/submission. If there are concerns you will be contacted later on.)

CAUTION!
If you hit the Back button in the upper left or close the window anytime before you click the Send to Magazine button, your entries will NOT be saved!
Any ad creation done in the portal is deleted at the end of the session unless the Send to Magazine button is clicked.

QUESTIONS?
Please contact Media Sales at mediaorders@specialtyfood.com

Image Tips

If the uploaded image is considerably smaller than the window:
Adjust the first dimension displayed in the white box at the left by typing a size that is slightly bigger, then click inside the dimension box to the right so the system will automatically enlarge the image. It may take several seconds. Repeat as needed until the image is a suitable size. Use the arrow keys above the image to re-position slightly in the desired direction or use your mouse (if the mouse gets stuck on the image, release, click outside the image box and try again. Keep the image within the frame). Final image should effectively showcase your product to readers so make sure any key part of the photo is visible. Upload a different image if you think another will work better.

If the uploaded image is considerably larger than the window:
Click on the Fit Image to Frame button and the system will automatically reduce the image. It may take several seconds. This may still not render the photo at the ideal size though, so if needed, adjust the first dimension shown in the box at the far left by typing a size that is either slightly smaller (or slightly bigger), then click inside the dimension box to the right to automatically resize. Repeat as needed until the image size is good. Use the arrow keys above the photo to re-position slightly in the desired direction or use your mouse (if the mouse gets stuck on the image, release, click outside the image box and try again. Keep the image within the frame.) The final image should effectively display your product to readers so be sure that any critical part of the photo is shown. Choose and upload a different image if another is more suitable.

If the uploaded image is a good size but needs to be cropped or positioned differently:
Use your mouse or the arrow keys above the image to reposition slightly in desired direction(s).

Back up to Step 5

Onsite Shelf Information & Restrictions

Basic diagram of the showcases.


  • Each half shelf space is 23” wide x 12” deep x 11” high; full shelf is 46” wide x 12” deep x 11” high.
  • 5 lbs. weight restriction per half shelf space; 10 lbs. per full shelf
  • No tape can be used on any surface of the shelf or any other surfaces of the case.
  • The displays are not refrigerated. Perishables submitted are at your own risk. You can place a free-standing sign with your product/mock-up/package in shelf space, so attendees understand that it is refrigerated/perishable product.
  • A company information sign is provided on your shelf that lists company name, website and booth number.

Special Packages:

Spotlight Showcase Triple Play Package: Maximize your exposure with SFA’s Triple Play Package - a half or full shelf Spotlight Showcase product display, PLUS a Spotlight Showcase fixed format advertisement (print/online) in Specialty Food magazine, PLUS a Spotlight Showcase fixed format advertisement (print) in the official Fancy Food Show Guide. 
Reserve via your exhibitor dashboard on MapYourShow. 
Deadline: TBA

Questions?

We’re here to help you make the most of your Summer Fancy Food Show experience. with questions or so we can help you create an advertising package that’s right for your business.