How Would Joining SFA Help My Business?
Explore year-round benefits available to SFA members
Free product photography. Tradeshow access. Mentorship and education. Becoming a member of the Specialty Food Association (SFA) unlocks these and many more year-round benefits designed to support growing food businesses.
SFA is proud to team up with POLA Marketing to offer our members complimentary access to professional, high-quality product photography shot on a clean white background — ideal for e-commerce, sell sheets, retail submissions, press, and marketing materials.
How It Works
1. POLA has dedicated studio time once per month for SFA members.
2. Sign-ups open on the 15th of each month, with the shoot to take place the following month.
3. Members must complete the sign-up form to book time.
4. The first 100 companies to sign up will receive a confirmation email from POLA.
If you do not receive an email, please sign up again for the next month.
5. POLA provides product shipping instructions.
6. Products are photographed on a clean white background.
7. Final images are delivered directly to the member company.
Community and Market Access
- Exclusive access to exhibit at SFA tradeshows: Winter FancyFaire*, the Summer Fancy Food Show, and the Good Food Mercantile
- Discounted attendee badges for SFA tradeshows
- Mentorship Program connecting you with industry veterans
- Member Directory Listing
- Networking activities at year-round regional meet-ups
- Volunteer opportunities with SFA’s Board of Directors, Committees, and Councils
- Good Food Qualification, a special designation for values-driven brands
Education and Insights
- Preferred access to Maker Prep Course, a six-month program that fast-tracks your tradeshow participation
- Complimentary research and trend reports, including the annual Fancy Forecast Consumer Report and twice-annual Industry Outlook reports
- Year-round education including expert-led webinars, Tip Sheets, Maker Takeaways, and more, at no cost
- Legislative/regulatory education so that you stay up-to-date on the latest happenings in the industry
Visibility and Promotion
- Press releases distributed for free via Cision (9 per year)
- Access to Awards Programs: the Sofi Awards and Good Food Awards for products and the People Awards for Individuals
- Use of SFA logos
- Industry Exchange Groups
- Complimentary white-background product photography by POLA Marketing
Business-Building Tools
- Special offers from SFA Premier Providers: NIQ, Oracle, NetSuite, BILL.com Toast, and Keychain
- Enhanced visibility and discounts on RangeMe membership
- Exclusive offers from Floret financial software
- Marketing and branding support from POLA Marketing
