SFA members enjoy year-round promotional support that unlocks increased brand awareness, credibility, and media readiness. From expert PR coaching and press release distribution to curated spotlights and selective media exposure, SFA helps amplify members' news and successes.
SFA Member Benefits:
- Professional press release distribution
- Access to PR Bootcamps ahead of trade shows
- Opportunities to be featured in SFA newsletters, social posts, and website
- SmartBrief features of member news and interviews
- Member referrals based on incoming press inquiries
- Free product photography at SFA trade shows
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Press Release Distribution
Members may submit up to 9 press releases per year at no cost, for distribution to specialty food media, inclusion on the SFA website, and potential inclusion in SFA SmartBrief email newsletter.
PR Bootcamps
SFA and Cision host free webinars for members, explaining PR opportunities around SFA trade shows and providing tips for brand promotion, pitching media, and more. Members may also access the presentations on-demand.
Features on SFA Platforms
Member brands and products are frequently highlighted in SFA’s social media content, email newsletters, and on specialtyfood.com.
Inclusion in Specialty Food SmartBrief
These 3x weekly news updates, curated by an outside editor, reach an audience of about 50,000. SFA member news is prioritized, and there is a section for member press releases.
Media Referrals
The SFA team frequently recommends members in response to press inquiries, particularly when member brands share press releases or new product news around relevant trends, topics, or events.
Free Product Photography
SFA and POLA Marketing agency offer complimentary high-end product photography onsite at our Summer and Winter trade shows. See examples of POLA’s work with SFA members on their website.