“A New Era for the World’s Best Sardines”
New York, June 28, 2025 – Portuguese producer 100 Mistérios proudly announces the global debut of Iconic Sardine, its bold new brand set to redefine canned sardines for the refined everyday American consumer. The launch will take place at the Summer Fancy Food Show 2025 (Javits Center, Level 1 - Booth 6261, June 29–July 1).
Crafted exclusively with MSC-certified Northeast Atlantic sardines, Iconic Sardine merges traditional Portuguese recipes with contemporary flair, offering eight unique flavor profiles. From olive oil classics to bold, innovative pairings, each can is an ode to craftsmanship and modern design.
“We want every can to tell the story of the Portuguese sea — but through the lens of a New York concept store,” says Adriano Ribeiro, Founder and CEO.
Designed for the Gourmet Generation
Iconic Sardine brings honest, high-quality seafood to the shelves at fair prices, making premium sardines accessible to a new audience — one that values taste, authenticity, and aesthetics.
Contact for Trade Inquiries
Miguel Soares – [email protected]