PORTLAND, OR – June 19, 2025 – Amza Superfoods, a visionary brand that bridges ancient Tibetan nutrition with modern wellness, today announced its participation in the upcoming Summer Fancy Food Show in New York City, June 29 to July 1.
Amza will also showcase their products at Good Food Mercantile NYC on June 28.
Amza Superfoods will showcase its unique line of nutrient-dense products, including the Tibetan Tsamba with Oregon Hazelnuts, recently crowned a Top Specialty Food Trend by the Specialty Food Association (SFA) Trendspotter Panel.
Amza Superfoods brings a deeply personal and authentic culinary journey to the forefront of the specialty food industry.
Amza Superfoods was founded by Jolma, a native of the Amdo region of Tibet. Jolma learned the art of traditional Tibetan cooking from her beloved grandmother, Sonam, a nomad. It was Sonam's wisdom — “To discover the world, one must move beyond her own kitchen.” — that inspired Jolma to become the first girl from her village to earn a college degree and to journey from Asia to Europe to America. This journey has culminated in a successful 17-year career in tech and the creation of Amza Superfoods.
Through Amza Superfoods, Jolma fulfills her passion for sharing her rich heritage and healthy eating traditions, as drafted in a memoir cookbook that served as the seed for this meaningful food business’s growth.
"Amza" (meaning "Amdo food") embodies a prayer for good vibes. At the same time "Superfoods" signifies the quality of offerings made from all-natural, 100% whole foods and ancient grains, such as heirloom Tibetan Purple Karmar Karley and brown flaxseeds. Each product is handcrafted in small batches in Oregon, emphasizing quality, health, sustainability, and farm-direct sourcing.
Highlighting Award-Winning & Trending Products
Amza Superfoods' presence at the Summer Fancy Food Show will showcase its "heartland delights," exemplifying the brand's commitment to functional, delicious, and culturally significant nourishment:
Tibetan Tsamba Balls with Oregon Hazelnuts: Named a Top Specialty Food Trend by the SFA Trendspotter Panel, our best-selling energy balls offer a bite-sized, nutrient-packed, luxurious snack, featuring roasted Purple Karma Barley that’s lightly sweetened with natural dates. Perfect for the morning or on-the-go energy, they provide high fiber and plant-based protein with a low glycemic index (GI 30), and are free from added sugars and preservatives.
Flaxseed Butter with Chili & Turmeric: Featured in SFA's “sneak peek” campaign for its alignment with the growing demand for natural ingredients and nuanced chili flavors, this butter is made from certified organic, gluten-free, and plant-based ingredients. It is rich in dietary fiber, omega-3 fatty acids, protein, and lignans, which other nut butters cannot provide. The Chili & Turmeric variant uniquely boasts Curcumin, a powerful antioxidant and anti-inflammatory compound, with no added sugar, preservatives, or artificial flavors.
Other featured products include the hearty, energizing, and convenient No-Cook Tibetan Tsamba Breakfast Mix with Hazelnuts & Dates, the versatile, slightly sweet, naturally powerful Flaxseed Butter with Dates, and the decadent Tibetan Tsamba with Dark Chocolate & Cacao Nibs.
Attendees can also learn about Tibetan Tsamba (རྩམ་པ) — famously called "the breakfast of champions – the Dalai Lama's Tsampa" by The Guardian. The "real deal" roasted Purple Karma Barley flour has been a daily staple for the Tibetan people for over a thousand years.
"We are incredibly thrilled to be recognized by the Specialty Food Association for our Tibetan Tsamba Balls with Oregon Hazelnuts," says Jolma, founder of Amza Superfoods. "This validation underscores the increasing demand for wellness-focused, high-protein, functional, and luxurious food, qualities that Amza Superfoods embodies. As Cathy Strange of Whole Foods stated, 'Wellness and quick, healthy snack focus will continue to inspire us all,' and we are excited to contribute to this movement."
Amza Superfoods' Mission
"Bridging Cultures, Nurturing Lives." The company connects ancient Tibetan nutrition with modern convenience through nutrient-dense, tasty, and sustainable food crafted with U.S.-grown, climate-resilient whole grains and clean ingredients. Every purchase nourishes the body while supporting underprivileged girls in Tibet through higher education initiatives. All this ensures a brighter future for families and communities while also treading lightly on our planet.
Embark on a unique culinary adventure. Visit Amza Superfoods’s BOOTH, RP141A, to savor the stories behind every bite and discover the joy of healthy eating and sustainable living, the Tibetan way. Jolma and the Amza Superfoods team will be delighted to share their journey and products with you.
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About Amza Superfoods
Based in Portland, Oregon, Amza Superfoods shares authentic, nutrient-dense, and sustainable Tibetan food traditions with the world. Founded by Jolma, a Tibetan native, the company prioritizes farm-direct sourcing, ethical practices, and empowering underserved communities. Amza Superfoods' products offer a convenient way to enjoy high fiber, protein, omega-3 fatty acids, and lignans, all FREE of added sugar or artificial additives.
Join us on a culinary journey where health, flavor, and social impact blend seamlessly.
Contact: Jolma, founder of Amza Superfoods
Booth #: RP141A, Debut District - River Pavilion
Email: info@AmzaSuperfoods.com
Website: https://amzasuperfoods.com
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