AUSTIN, TX (January 20, 2026) – BEEST Snacks, www.beestsnacks.com, an Austin-based real-food snacking brand, announced strong momentum following its participation at Winter FancyFaire 2026 in San Diego.
Lucas & Nicole, co-founders of BEEST, introduced buyers and industry partners to its Crunchy Jerky Chips and Crunchy Charcuterie Trail Mix, products inspired by a family recipe and built around clean ingredients, zero sugar (no sugar replacements), and ultra-high protein. Throughout the show, the BEEST booth experienced consistent traffic and back-to-back tastings, ultimately resulting in the team running out of samples as attendees responded to BEEST’s differentiated take on savory snacking.
BEEST’s flagship Crunchy Jerky Chips are designed to deliver true, chip-like crunch rather than a crisp first bite that turns chewy. Each bag delivers 48 grams of protein with just 230 calories, giving BEEST an outstandingly high protein-to-calorie ratio. The Crunchy Charcuterie Trail Mix is positioned as a “Charcuterie Board in a Bag,” combining just three ingredients: Crunchy Jerky, parmesan cheese crisps, and almonds.
During Winter Fancy Faire, BEEST connected with buyers and teams from retailers and organizations including Sprouts, Albertsons, Whole Foods, TJX, PriceSmart, Cost Plus World Market, and INFRA, and also fielded interest from distribution partners including KeHE.
“The most consistent reaction we heard was simple: it’s actually crunchy!” said Lucas Prado, CEO and co-founder of BEEST Snacks. “The ingredients are clean, and the protein density stands out. Winter FancyFaire was a strong signal for us, and we’re excited to continue conversations with retail and distribution partners and build on the momentum coming out of the show.”
About BEEST Snacks: www.beestsnacks.com
BEEST Snacks is an Austin-based brand creating a new category of real-food snacking with Crunchy Jerky Chips and Crunchy Charcuterie Trail Mix. With clean ingredients, zero sugar (no sugar replacements), and ultra-high protein, BEEST is built for people who want more from snacking: real crunch, bold flavor, and serious nutrition.
Wholesale & Media Contact
Lucas Prado, CEO & Co-Founder
[email protected] | www.beestsnacks.com