SAN FRANCISCO, CA —December 16, 2025 — Hey!Hunger, the California-based frozen food brand known for its bold, Indian-inspired veggie patties, is heading into the Winter Fancy Food Show after a milestone year of retail expansion and growing momentum around a simpler, more food-forward approach to gut health.
Founded by former tech executive Shireen Khera, Hey!Hunger has expanded to more than 60 retail doors across Northern California, including respected natural and specialty grocers such as Good Earth, Berkeley Bowl, Mollie Stone’s, Nugget Markets, Lunardi’s, Gus’s Community Market, and Draeger’s. The brand has built strong in-store velocity through hands-on demos, regional partnerships, and a loyal customer base seeking clean, satisfying plant-based meals that actually taste homemade.
At a time when gut health is often dominated by powders, pills, and ultra-processed “functional” foods, Hey!Hunger is carving out a different lane. “Gut health doesn’t have to come from a lab,” says founder Shireen Khera. “It starts with fiber-rich plants, whole ingredients, and traditional cooking wisdom. We’re bringing that back in a way that fits modern life.
Real Food for Real Digestion
Hey!Hunger’s frozen Tikka Veggie Patties are made from whole vegetables, legumes, nuts, and seeds, never protein isolates or artificial binders. Each SKU is naturally high in fiber and crafted with warming spices inspired by Indian home cooking, supporting digestion while delivering bold, globally inspired flavor.
Unlike many plant-based products on the market, Hey!Hunger prioritizes ultra-low processing, local sourcing, and short ingredient lists, aligning with growing consumer demand for foods that support gut health through what they are, not what’s added later.
Gut health doesn’t have to come from a lab. It starts with fiber-rich plants, whole ingredients, and traditional cooking wisdom.
Built with Integrity and Community in Mind
Beyond retail growth, Hey!Hunger continues to invest in sustainability and community impact. The brand uses recycled packaging, partners with local suppliers where possible, operates with a zero-waste manufacturing mindset, and regularly donates time to food-bank efforts in the Bay Area.
The company’s mission is rooted in Khera’s personal story: returning to the nourishing, plant-forward foods she grew up eating after experiencing diet-related health challenges in the U.S., and honoring her late mother’s belief that good food is a form of care.
About Hey!Hunger
Hey!Hunger is a woman- and immigrant-founded food company bringing bold, ultra clean Indian-inspired frozen meals to market. With a focus on real ingredients, sustainability, and cultural authenticity, the brand aims to change the plant-based category—one tikka patty at a time.
Media, buyer, and distributor inquiries:
Shireen Khera
[email protected]
415-758-3030
www.heyhunger.com
Follow us: @hey.hunger on Instagram
What’s Next
At the Winter Fancy Food Show, Hey!Hunger will spotlight its four core SKUs and share its vision for expanding access to gut-friendly, culturally inspired frozen meals across new regions in 2025 and beyond.
“We’re not trying to be the loudest brand in the freezer,” says Khera. “We’re building trust one meal at a time.”
Hey!Hunger will be exhibiting at the Winter Fancy Food Show in Booth # 837A.