Cassavida participated in the Winter Fancy Food Show in San Diego this January with a clear mission: to put Bolivia on the map through its rich and often overlooked culinary heritage. Bolivian co-founder Carlos Schenstrom and his family spent the show leading continuous product demos and sharing the story behind these undiscovered flavors, while meeting with hundreds of buyers, retailers, current partners, and industry peers—building on the brand’s growing momentum in the U.S. specialty food market.
Attendees were drawn to Cassavida’s Bolivia-first narrative and its distinctive, culturally inspired packaging, which sparked curiosity across the show floor. First-time tasters of the crunchy cheese bites were immediately intrigued by the product’s unique shape and consistently blown away by its unexpected, deeply satisfying crunch. The simple, clean ingredient list also earned strong praise, reinforcing Cassavida’s commitment to traditional methods and thoughtfully sourced ingredients.
The experience reinforced strong retail interest and affirmed growing demand for authentic, culturally rooted snacks that deliver both standout flavor and a meaningful story.