True to its Pacific Northwest roots, Chukar launches fresh look for their artisan cherry treats
Prosser, WA (October 1, 2025)—Chukar Cherries originated on the family cherry orchard in rural Washington State in 1988 with a commitment to real ingredients, craft chocolate, and Pacific Northwest style. This fall, the 37-year-old company is launching a purposeful new look for its Northwest cherry collections: from no sugar added Washington cherries—both naturally dried and covered in premium chocolate—to classic gift tins, chocolate assortment boxes, savory and sweet sauces, and baked goods. The packaging refresh reflects the company’s commitment to remaining a Pacific Northwest brand in style and taste.
“I have loved every iteration of the brand over the years. The care and attention to detail that makes our cherry treats delicious extends to our packaging. We want our customers to experience Cherry Cheers with every sight and bite,” says Pam Montgomery, Founder and CEO of Chukar Cherries.
Inspired by the seasonal colors of an orchard, the new packaging designs introduce a broad color spectrum, distinct product category differentiation, and gifting flexibility. The packaging continues to feature Chukar’s iconic logo, beloved Northwest artist Jim Hays’s botanical illustrations, and product photography that showcases whole fruit and nuts at the center of all things Chukar.
“We want to continue to be everyone’s go-to source for extraordinary Pacific Northwest foods & gifts crafted from locally grown cherries,” says Montgomery. The new packaging will roll out at Chukar Cherries stores in Pike Place Market, Prosser Wine Country, and CHUKAR.COM starting Fall 2025.
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About Chukar Cherries
Transforming local cherries into Northwest goodies and gifts has been Chukar's specialty since the company launched in 1988. The family-owned business crafts its all-natural products using tree-ripened fruit, fresh roasted nuts, and premium chocolate. Chukar’s specialties can be purchased at their flagship store and factory headquarters in Prosser, Washington, at their store in the center of Seattle’s Pike Place Market or shipped nationally at CHUKAR.COM.