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CURIOUS ELIXIRS CELEBRATES 10 YEARS WITH THE LAUNCH OF CURIOUS ZERO, THE BRAND’S FIRST ADAPTOGENIC CRAFT BEER

CURIOUS ELIXIRS CELEBRATES 10 YEARS WITH THE LAUNCH OF CURIOUS ZERO, THE BRAND’S FIRST ADAPTOGENIC CRAFT BEER

Curious Elixirs Lion’s Mane Lager is now available

Curious Elixirs, credit: Victoria Quirk

March 20, 2025Curious Elixirs, the trailblazing brand marking a decade of redefining booze-free culture with innovative beverages, proudly announces the launch of Curious Zero: the first-of-its-kind Lion’s Mane Lager. Meticulously made to boost body and mind, this craft non-alcoholic brew is infused with Maca Root to lift your libido and Lion’s Mane to boost your brain.

With Curious Zero, Curious Elixirs comes full circle. Before there were cocktails, there was beer. This milestone release completes Curious Elixirs’ numerical lineup of booze-free craft creations from Zero thru No. 9, paying homage to the origins of fermented beverages while pushing the boundaries of what a beer can be.

With roasted barley, Yakima hops from the Pacific Northwest, American oak, clarified lime, a touch of golden apple, sea salt and secrets, Curious Zero delivers a smooth and complex flavor profile.

But, it’s more than just fancy flavor. With Maca Root for vitality and Lion’s Mane for cognitive support, this booze-free craft brew is designed to do more: it’s a functional elixir that elevates the drinking experience. Refreshing and subtly sophisticated, Curious Elixirs Lion’s Mane Lager is ideal for warm weather, workout recovery, and more.

“Over the last 10 years we pioneered non-alcoholic craft cocktails infused with adaptogens before anyone else,” says JW Wiseman, Founder of Curious Elixirs. “With Curious Zero, we wanted to honor the earliest form of craft brewing – beer – but do it in a Curious way that fits our mission to transform how we drink socially. At 0% ABV this is the first zero-proof craft beer with adaptogens to boost body and brain. Curious Zero sets a new standard for the future of easy drinking, booze-free brewing with benefits.”

Curious Zero is now available for ordering nationwide. It’s available on the Curious Elixirs website for $79/12 pack. For more information, visit www.curiouselixirs.com and follow us @curiouselixirs.

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About Curious Elixirs:

Curious Elixirs creates booze-free craft beverages infused with adaptogens to help you unwind. The brand was the first to pioneer original booze-free craft cocktails with adaptogens, and is celebrating 10 successful years as a family-owned business. The Curious mission is to transform how we drink socially by making the world’s best booze-free craft beverages with only the highest quality real ingredients. The sophisticated non-alcoholic drinks don't skimp on the flavors or the feels, featuring bold flavors, no refined sugar and adaptogens that benefit your body, helping you unwind without alcohol. For more information follow Curious Elixirs on Instagram or visit the website at www.curiouselixirs.com

Media Contact:
Juliana Pesavento
juliana@middlenamecommunications.com
847.910.7416