Reinventing Caramel—with a Healthy Twist

New York, NY – June 27, 2025 — Date Smarter, the brand bringing indulgence and nutrition together, is thrilled to announce its debut at this year’s Summer Fancy Food Show in New York City. The brand is showcasing its signature chocolate-covered date caramels, a clean-label treat made for modern consumers who crave real sweetness without compromise.

Born out of founder Grace Finerman’s personal journey from fast-paced TV news anchor to health-conscious entrepreneur, Date Smarter began as a mission to create better-for-you sweets.

“Our chocolate-covered date caramels taste just like the classic caramel you know and love,” says Finerman, “but they’re sweetened only with dates. They’re gluten-free, dairy-free, refined sugar-free, chemical-free, and 100% vegan. It’s indulgence made smarter.”

Attendees of the Fancy Food Show can sample Date Smarter's hero product and meet the founder behind the movement. The brand has already made waves in New York and LA’s health-forward grocery scene.

Whether you're a buyer, distributor, or food lover looking for the next clean-label hit, Date Smarter offers a fresh and flavorful take on sweets that meet today’s demand for transparency, wellness, and taste.

Booth RP107A at the Jacob Javits Center – June 23–25, 2025