NEW YORK, NY – June 24, 2025 – Althea Farms, the brand synonymous with wholesome indulgence and Southern hospitality, is thrilled to announce the debut of its exotic new flavor, Saharan Hot Pecans, at the Summer Fancy Food Show in New York. This exciting addition joins their beloved lineup of Cinna Sweet and Sweet Heat pecans, offering a unique adventure for the mindful snacker.

A Taste of the Sahara

Prepare for a culinary journey with Saharan Hot Pecans. A captivating aroma of sun-drenched spice hints at intrigue, while plump, golden US-grown pecans are beautifully dusted with a vibrant, warming blend. The initial clean crunch yields to an earthy base of turmeric and cumin, elegantly balanced by raw cane sugar, cinnamon, and nutmeg. A tingling cayenne heat builds gradually, harmonized by bright cardamom and ginger, culminating in a long, complex, and clean searing finish. Perfect for any occasion, from the gun club to a ladies' luncheon, these pecans are a mini-escape.

The Althea Farms Story: Heritage & Health Hand-in-Hand

Perched atop Arkansas' Petit Jean Mountain, Althea Farms embodies a beautiful intersection of heritage and mindful living. Founded by college sweethearts Charlotte and Tim Proffitt, the brand honors a cherished third-generation family recipe. Inspired by Charlotte's journey navigating autoimmune diseases, Althea Farms is committed to "Uncompromisingly Clean" snacking – meticulously selecting the largest USA-grown pecans and ensuring absolute freedom from gluten, seed oils, glyphosates, and GMOs through rigorous independent lab testing.

"We believe the simple act of snacking becomes a ritual of nourishment," says Charlotte Proffitt. "Our Saharan Hot Pecans, like all our products, are crafted with the powerful motto: 'If we wouldn’t feed it to our family, we won’t feed it to you.' They're a testament to the profound power of food to nourish both body and soul, perfect for gracious entertaining or a personal moment of escape."

Althea Farms invites you to visit their booth at the Summer Fancy Food Show to experience the Saharan Hot Pecans and the full range of their clean, delicious offerings.

About Althea Farms

Althea Farms crafts exceptional seasoned pecans from a cherished third-generation family recipe, embodying a commitment to clean eating, mindful consumption, and gracious entertaining. Located on Petit Jean Mountain, Arkansas, founders Charlotte and Tim Proffitt ensure uncompromising quality, using only the best USA-grown pecans and guaranteeing products free of gluten, glyphosate, GMOs, and seed oils. Althea Farms inspires authentic, wholesome choices, proving that delicious snacks can genuinely contribute to well-being.

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Contact: Jerrod Sumner jerrodscott@brandtabulous.com    phone: 612-296-5186