Showcasing their Star Products at the 2025 Fancy Food Show in NYC at Booth #5149
Moca, PR, June 2025- Dulzura, a bold leader in the better-for-you snacking movement, is making a powerful impression in U.S. and global markets with its vibrant, tropical-inspired treats. With over 30 bold flavors and more than 60 packaging formats, Dulzura is redefining what it means to snack clean—without ever compromising on taste.
Founded in 1998 in Moca, Puerto Rico, by entrepreneurs Carlos Rivera and Carmen Ríos, Dulzura began with just 500 square feet and no startup capital. Today, it has grown into a beloved brand that exports the flavors and spirit of the Caribbean to more than 40 U.S. states and international destinations.
Rooted in a mission to make clean-label snacking both exciting and accessible, Dulzura crafts non-GMO, gluten-free, and vegan-friendly products made from real ingredients. Its signature offerings—such as chewy coconut bites and nutrient-packed seed snacks featuring sesame, flaxseed, and chia—combine tropical fruits and superfoods to create a uniquely indulgent yet health-conscious experience.
Dulzura’s snacks can be found on the shelves of major retailers such as Walmart, Ross, Marshalls, and Burlington, and are winning over consumers who crave clean ingredients with a satisfying twist.
Dulzura invites attendees to Booth #5149 at the Summer Fancy Food Show in New York City, taking place from June 29 to July 1, 2025. Discover the brand’s vibrant snack collection and see why Dulzura is leading the clean snacking revolution.
###
About Dulzura Borincana:
Founded in 1998 by Carlos Rivera, Dulzura Borincana, Inc., began as a modest family business in Moca, Puerto Rico, specializing in traditional sweets like coconut candy and sesame bars. With a vision for growth and a commitment to quality, Carlos and his wife, Carmen Ríos, transformed the company into a leading manufacturer of Caribbean-inspired snacks. Today, Dulzura Borincana offers over 30 unique flavors across 60 different packaging options, all crafted from natural fruits, seeds, and vegetables without artificial additives. Their product line includes vegan, non-GMO, and gluten-free options, catering to health-conscious consumers seeking authentic tropical flavors. The company's dedication to innovation and excellence has expanded its reach to more than 40 U.S. states and international markets, making Dulzura Borincana a symbol of pride and entrepreneurial spirit.
Dulzuras’s products can be found online, in supermarkets or in chain stores Marshalls, TJ Maxx, Burlington and Ross.
To learn more, visit: https://dulzuraborincana.com/
Follow us on Facebook or Instagram @DulzuraBorincana.
Contact:
Carmen Ríos
Vice-President
c.rios@dulzuraborincana.com