Firefighter- and veteran-founded coffee brand continues to innovate in the fast-growing premium instant coffee category while supporting firefighters.
Rockford, IL (March 20, 2026) – Fire Department Coffee is turning up the taste in the instant coffee aisle once again.
Introducing Salted Caramel Skull-Crushing Instant Coffee, a bold new addition to the company’s premium instant lineup, delivering rich coffee flavor layered with smooth, sweet and salty caramel notes.
Available now at FireDeptCoffee.com and coming soon to a store near you, this addition builds on the momentum of the brand’s Skull-Crushing Instant Espresso Coffee, which launched in October 2024 and gained popularity when it arrived on Walmart shelves in 2025.
But this is no espresso.
Salted Caramel Skull-Crushing Instant Coffee is crafted from a premium coffee blend, designed to deliver an exceptional coffee experience in seconds.
“Since launching our premium instant coffee, I’ve heard from countless people who say, ‘I’m not usually an instant coffee drinker, but this tastes amazing,’” said Luke Schneider, founder and CEO of Fire Department Coffee. “We’re hearing it even more with Salted Caramel Skull-Crushing Instant Coffee.”
Premium instant coffee is gaining traction as consumers look for quality and convenience in one cup. It’s perfect for firefighters clocking in for a long shift, wildland crews in the field or first responders between calls. It’s equally ideal for busy moms, college students and business travelers — or any coffee lover who wants their favorite drink on the go.
Each box includes 10 single-serve pouches. Just add 8 ounces of water or milk — hot or cold — for a smooth, full-bodied cup in seconds. The convenient powder mix makes it easy to fuel up anywhere.
It’s also a versatile base for creative coffee recipes ranging from iced caramel coffee to protein blends or coffeehouse-style drinks without the added equipment or cost.
The launch reinforces Fire Department Coffee’s growth in retail and its commitment to elevating categories that have historically lacked excitement. As the instant coffee space evolves, Fire Department Coffee is proving that convenience doesn’t have to mean sacrificing taste.
Founded in 2016, Fire Department Coffee has grown from a small-batch roaster in Rockford, Illinois, into a nationally recognized coffee brand carried in thousands of retail locations. The company remains committed to supporting firefighters through the Fire Department Coffee Charitable Foundation, which provides assistance to firefighters who have become sick or injured on the job, mentally or physically, or who are facing other serious health challenges.
Salted Caramel Skull-Crushing Instant Coffee is available now at www.firedeptcoffee.com and soon at stores nationwide.
To learn more, follow Fire Department Coffee on YouTube, Instagram, Facebook, X and TikTok.
About Fire Department Coffee:
Founded in 2016 by firefighter/paramedic and U.S. Navy veteran Luke Schneider, Fire Department Coffee is a veteran- and firefighter-founded business dedicated to handcrafting great-tasting coffee with a mission of supporting firefighters. Its growing assortment of ground, whole bean, and single-serve beverages is freshly roasted in the U.S.A. by a dedicated team of coffee experts.
In 2018, the company established the Fire Department Coffee Charitable Foundation, a 501(c)(3), to give back to firefighters who have become sick or injured on the job, mentally or physically, or who are facing other serious health challenges.
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Media Contact:
Alexis Hickman
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