A new kind of bread is rising in America’s kitchens. Meet Fluffys Rolls — the soul-infused, sweet-meets-savory baked rolls brand officially launching nationwide this month with a mission to bring comfort, culture, and creativity back to the dinner table.
Founded by North Carolina native Meech Liverman, Fluffys Rolls is rooted in family tradition, inspired by childhood memories of Sunday suppers, and driven by a modern twist on Southern staples. “This isn’t just a roll, it’s a reminder of where we come from and what we gather around,” says Liverman. “Fluffys is all about flavor, feeling, and family.”
Where Sweet Meets Savory
Fluffys Rolls debuts with a signature lineup that includes the wildly nostalgic Sweet Potato Rolls, a modern Southern Original, and bold limited-edition flavors like Blueberry with Icing Packet. These pre-packaged rolls, ready to heat and eat, are redefining what frozen bread can be indulgent, soulful, and made for sharing.
More Than a Product — A Movement
Already making waves on Instagram & TikTok through genuine customer reactions and word-of-mouth buzz, Fluffys Rolls is building a loyal fanbase that resonates with the brand’s soulfulness and simplicity. From unfiltered taste tests to heartfelt kitchen moments, the brand’s rise has been powered by real people sharing real love for the rolls.
Fluffys Rolls is gaining momentum for keeping it real in a sea of overhyped brands. Liverman adds, “We're not chasing clout. We’re chasing that look on your face when food hits home.”
With a loyal following growing in the Southeast and beyond, Fluffys is poised to disrupt the bread aisle, one roll at a time.
About Fluffys Rolls
Fluffys Rolls is a Black-owned brand based in North Carolina, offering pre-baked rolls inspired by sweet + savory Southern comfort. Launched in 2025 by Meech Liverman, the brand brings soulful flavor, nostalgic roots, and modern convenience to homes across the U.S.
Learn more and shop online at www.fluffysrolls.com
Follow @fluffysrolls on TikTok and Instagram
Media Contact:
Meech Liverman
Founder, Fluffys Rolls
Email: [email protected]
Website: www.fluffysrolls.com