Food Earth, the fast-growing Indian food brand known for its ready-to-eat global meals with local soul, has officially unveiled a sweeping brand revamp, marking a powerful evolution in its journey. The transformation includes a vibrant new visual identity and an expanded product portfolio that reflects the bold, spirited flavors of India—reimagined for a global audience.
This rebrand comes at a pivotal time in the global food industry. According to a 2024 report by Specialty Food Association, the ethnic and international food category has surged by 17% over the past year, with Indian cuisine leading the growth curve due to its layered flavors, health-forward appeal, and cross-cultural adaptability. Food Earth’s refreshed presence is positioned to meet this demand head-on—with a new look that speaks louder and a range that delivers deeper.
From Subtle to Statement:
While Food Earth's previous design centered around simplicity and earthy tones that highlighted honesty and authenticity, the new identity embraces the color, charisma, and cultural vibrance of India. The bold palette, expressive typography, and confident storytelling are a visual celebration of the very recipes that inspire the brand—rooted in tradition, yet reimagined for today.
“This isn’t just a packaging update—it’s a brand rebirth,” says Iqbal Fazlani, Managing Director, Food Earth. “We’ve grown, our audience has evolved, and we wanted our brand to reflect the energy, emotion, and excitement of the India we represent. This is our loudest, proudest version yet—and it’s just the beginning.”
Expanding the Plate:
With this rebrand, Food Earth also announces the rollout of two exciting new categories: a hearty, globally-inspired soup range and a flavor-rich line of Indian dips, including Bombay Green Chutney, Tamarind Date, and South Indian-style Coconut Chutney. Designed to be convenient without compromising on taste, these offerings deepen Food Earth’s mission of making bold, real Indian flavors accessible to all—anytime, anywhere.
Whether it’s a warming bowl of lentil-spiced soup or a classic chutney that turns snacks into statements, the expanded range celebrates regional diversity and modern-day convenience in equal measure.
Food Earth’s new look and latest launches will be showcased at the Summer Fancy Food Show, where the brand invites partners, buyers, and food enthusiasts to experience the energy behind this next chapter. Food Earth will be exhibiting at the 2025 Summer Fancy Food Show at Javits Center, New York City, from June 29 to July 1. Booth 5411 – Level 1
For media inquiries, samples, or appointments at the show, please write to us at info@foodearth.com