MADISON, WI – July 14, 2025 – Get ready, Southeast! Fortune Favors, the Madison-based company transforming the humble pecan into an extraordinary snacking experience, is thrilled to announce its official launch into all 1,400+ Publix supermarkets across the southeastern United States. Starting this quarter, Publix shoppers can discover three of Fortune Favors' most sought-after 3.25oz varieties: Classic Candied Pecans, Spicy Chili-spiked Candied Pecans, and the nationally recognized sensation, Everything Seasoned Candied Pecans.
This isn't just another snack on the shelf. As part of Publix's exclusive third-quarter "Take a Ticket" promotion, Fortune Favors is set to introduce millions of new customers to its game-changing pecans, renowned for their incredible flavor and significantly lower sugar content.
From Humble Beginnings to Pecan Powerhouse: A Story of Explosive Growth
Fortune Favors' journey has been nothing short of remarkable. What started with 3,000 pounds of pecans in 2018 skyrocketed to over 100,000 pounds in 2023, with an ambitious target of 1 million pounds by 2027. This rapid expansion is a testament to the brand's commitment to quality and innovation. Now available in over 2200 retail locations nationwide, Fortune Favors' Everything Seasoned variety has emerged as a true standout, becoming one of the fastest-growing SKUs in the entire premium nut category!
"We are incredibly excited to partner with Publix, a retailer that mirrors our own dedication to exceptional customer service and premium quality," says Sam McDaniel, CEO of Fortune Favors. "Their focus on creating delightful shopping experiences for their customers aligns perfectly with our mission to bring moments of joy through extraordinary, guilt-free snacks."
Unlocking Unforgettable Flavor: Three Must-Try Varieties
Publix customers will now have access to Fortune Favors' most popular and innovative flavors:
- Classic Candied Pecans: The original masterpiece. Crafted with just four clean ingredients and a mere 7% sugar by weight, these pecans allow the natural, rich flavor of the toasted nuts to truly shine – a stark contrast to traditional candied pecans that can be up to 50% sugar!
- Spicy Chili-spiked Candied Pecans: A bold and balanced kick. This variety delivers a perfectly calibrated heat that’s layered with complex, savory notes, perfect for those who crave a little adventure.
- Everything Seasoned Candied Pecans: The fan-favorite phenomenon. This breakout star combines savory herbs and spices for an irresistible, umami-rich experience that has captivated taste buds across the country.
Guilt-Free Indulgence: Nutritious, Delicious, and Versatile
Beyond their incredible taste, Fortune Favors pecans offer a truly wholesome snacking experience. All varieties are vegan, gluten-free, non-GMO, and plant-based, packed with natural protein, fiber, essential vitamins, and minerals. Fortune Favors' proprietary cooking process, refined over 40+ years by founder Eric Rupert, creates a perfectly glazed, satisfying crunch with significantly less sugar. This makes them not only an ideal, elevated snack but also a perfect addition to salads, cheese boards, or any culinary creation.
A Partnership Rooted in Quality and Community
The collaboration with Publix underscores Fortune Favors' commitment to aligning with retailers who champion the customer experience and foster community connections. Through the "Take a Ticket" promotion, Publix customers can discover these premium pecans and enjoy special savings throughout the third quarter.
For media inquiries or sample requests, please contact:
Sam McDaniel
sam@fortunefavorsnuts.com
608-709-1077
About Fortune Favors
Founded in 2018 by Eric Rupert and Jess Benish, Fortune Favors is on a mission to sprinkle joy and delight into everyday moments. Leveraging founder Eric Rupert's proprietary cooking process—honed over four decades of culinary expertise—Fortune Favors has unlocked the extraordinary potential of the humble pecan. Whether you're seeking a nutritious snack to fuel your adventures, an unexpected pop of flavor for your favorite recipes, or a unique and wholesome gift, Fortune Favors helps you transform the ordinary into the exceptional, and Enchant Every Moment!