Authentic Single-Origin Chilli Powder from Karnataka Enters Booming U.S. Market Where Dried Chilli Imports Have Grown 70% Since 2019
From Byadgi announces the launch of its flagship Byadgi Chilli Powder in the United States, bringing authentic single-origin spice from Karnataka's legendary Byadgi region to American kitchens. The launch comes as the U.S. herbs and spices market reaches $10.53 billion in 2024, with the dried chilli powder segment experiencing exceptional growth driven by increasing consumer demand for authentic ethnic flavors and home cooking.
The U.S. market for crushed and ground chili peppers has grown dramatically, with import values surging from $185.6 million in 2019 to $315.5 million in 2023—a 70% increase in just four years. India has emerged as the top supplier by value, with exports to the U.S. growing from $52.5 million to $86.5 million during the same period. This growth reflects America's evolving palate and the rising popularity of authentic ethnic cuisines, particularly Indian, Mexican, and Asian dishes.
From Byadgi's chilli powder is sourced from the Byadgi region in Karnataka, India, which recorded its highest-ever market turnover of ₹3,178 crore ($370.5 million) in fiscal year 2023-24. The region is renowned for producing premium varieties of chillies that command exceptional prices—the Dabbi variety reached ₹70,109 per quintal, while the Kaddi variety sold for ₹70,080 per quintal. This Geographical Indication (GI) certified chilli is prized for its deep natural red color, mild heat, and distinctive sweet pepper notes that have made it a secret ingredient in South Indian cuisine for centuries.
The timing for From Byadgi's launch aligns with powerful demographic and culinary trends. The Hispanic population in the U.S. grew 26% from 2010 to 2022, while the Asian population increased 34%, both bringing authentic spice traditions into mainstream American cooking. Additionally, 60% of Americans now cook at home more than five days per week, with ethnic cuisines—particularly Chinese, Mexican, and Indian—dominating recipe searches. The global dried chilli powder market is projected to grow from $2.1 billion in 2023 to $4.2 billion by 2030, driven by this sustained interest in spicy, flavorful home cooking.
From Byadgi's chilli powder offers several distinct advantages for both retail consumers and food service professionals. The product's mild heat level (approximately 5,000-15,000 Scoville Heat Units) provides natural red coloring without excessive spiciness, making it ideal for dishes requiring visual appeal and balanced flavor. The chilli's thick skin and unique terroir create an aromatic profile with notes of sweet bell pepper that distinguish it from generic chilli powders. Each batch is hand-picked and carefully processed to preserve the natural oils and flavor compounds that make Byadgi chillies unique.
The product is positioned to serve multiple market segments: home cooks seeking restaurant-quality ingredients for authentic Indian recipes, professional chefs crafting contemporary dishes with ethnic influences, and food manufacturers requiring consistent, high-quality chilli powder for sauces, seasonings, and prepared foods. With the U.S. importing approximately 132,095 tons of crushed and ground chili peppers annually, and per capita spice consumption holding steady at 1.6 kg, the addressable market for premium chilli powder is substantial.
From Byadgi Chilli Powder Key Features:
- Single-origin from Byadgi, Karnataka – Geographical Indication (GI) certified region
- Deep natural red color – Creates vibrant dishes without artificial coloring
- Mild to moderate heat – 5,000-15,000 SHU, perfect for balanced flavor
- Sweet pepper notes – Distinctive aromatic profile with bell pepper undertones
- Premium quality – Sourced from varieties commanding record market prices
- Third-party lab tested – Rigorous quality and purity verification
- No fillers or additives – Pure, authentic chilli powder
- Traceable sourcing – Complete transparency from region to package
- Versatile application – Ideal for curries, sauces, marinades, and spice blends
From Byadgi Chilli Powder is available for immediate order through the company's website at https://frombyadgi.co/, with wholesale inquiries welcomed from specialty retailers, food service distributors, and food manufacturers. The product is packaged in premium containers designed to preserve freshness and showcase the spice's natural deep red color.
About From Byadgi:
From Byadgi is a premium spice company dedicated to bringing authentic, single-origin Indian spices directly from Karnataka's legendary Byadgi region to American kitchens. Specializing in traceable, high-quality spices with no fillers or additives, From Byadgi connects American cooks with centuries of spice cultivation heritage. The company's flagship Byadgi Chilli Powder is sourced from a GI-certified region known worldwide for producing chillies with exceptional color, aroma, and flavor. For more information, visit https://frombyadgi.co/ or follow on Instagram at https://www.instagram.com/frombyadgi.co/.
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High-resolution product images, samples, and market data available upon request.
Website: https://frombyadgi.co/
Instagram : https://www.instagram.com/frombyadgi.co/