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FROST Buttercream to Exhibit in Its Own Backyard at the 2025 NYC Summer Fancy Food Show

FROST Buttercream to Exhibit in Its Own Backyard at the 2025 NYC Summer Fancy Food Show

New York, NY – June 2025 – FROST Buttercream from True Treats LLC, the New-York-based gourmet frosting shortcut brand, is excited to announce participation in the 2025 Summer Fancy Food Show – at the Javits Center, Booth RP304. The company will be showcasing its recently launched all natural, Vanilla Bakery Frosting and the chance to sample their newest flavor, launching this August.

FROST Buttercream is an all natural, bakery quality buttercream frosting made with real butter & egg whites, only 9 simple ingredients, and nothing fake. The product is naturally gluten free and free from mouth-coating palm, soy, and coconut oils, in addition to artificial ingredients, dyes, & preservatives that you cannot pronounce. FROST Buttercream is not overly sweet - even frosting critics love it - unlike other ultraprocessed frostings that use sugar to cover up unwanted artificial flavors. FROST Buttercream is sold refrigerated for freshness and lasts 4 months.

Founded by a NYC daughter-mom team, the new company’s mission is to bring a touch of sweetness, spread joy and provide the simple reminder that life is worth celebrating. “We aim to empower home bakers and dessert lovers with an all natural, gourmet shortcut that redefines convenience without compromising on quality to achieve bakery-quality results at home,” Truesdell said. “By providing all natural bakery quality frosting without the hassle, we help you spend less time prepping and more time celebrating. It’s truly a frosting worthy of creating new memories.”

“FROST Buttercream delivers the gourmet frosting of a bakery quality cake, but for a fraction of the price AND you can put it on whatever you want. It’s like having a bakery in your fridge!” noted Dawn.

When asked about why they ventured into the Frosting Category, Truesdell stated, “So many times we wished for a gourmet shortcut when it came time to make frosting, so we decided to create one. We think that there’s clearly a reason $ sales of cake mixes to frostings are 15:1. And it is time to wake up the sleepy frosting category and join the baking revolution with FROST Buttercream.”

Liv & Dawn believe no celebration, NOT EVEN the Summer Fancy Food Show, is complete without a homemade treat, to not only bring out the “smile” for a photo moment but to serve as the ultimate expression of love. FROST Buttercream is excited to invite all attendees to stop by Booth RP304 to taste irresistible frosting, smile and meet the founders.

For more details, please visit www.frostbuttercream.com, follow us on Instagram @frostbuttercream, and connect on LinkedIn at https://www.linkedin.com/company/frost-buttercream/.

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Liv & Dawn Truesdell
Founders, FROST Buttercream (True Treats LLC)
liv@frostbuttercream.com
dawn@frostbuttercream.com