Kerri Christman, VP of Marketing at Ganz, and Bree Cassidy, Marketing Coordinator at The Howard Elliott Collection, will share real-world AI strategies and practical implementation insights.
San Francisco — February 13, 2026 — WizCommerce, in collaboration with marketing leaders from Ganz and The Howard Elliott Collection, today announced an upcoming live webinar designed specifically for marketing and ecommerce teams at wholesalers and distributors looking to modernize product photography using artificial intelligence.
The webinar, titled “Masterclass: How to Use AI to Transform Product Photography & Development,” will take place on March 3rd, 2026 at 12 PM CT / 1 PM ET and will feature marketing leaders from well-known wholesale brands including Ganz USA and The Howard Elliott Collection, alongside WizStudio’s AI expert John Carmichael.
For food and beverage distributors managing large SKU catalogs, seasonal promotions, private-label packaging updates, and frequent product launches, traditional photography workflows can slow down marketing execution and increase costs. Coordinating shoots, updating packaging visuals, and preparing assets for sales reps and ecommerce channels often creates operational bottlenecks.
This session will explore how AI-powered product imagery is helping food and beverage distributors:
- How leading wholesale brands are leveraging AI to create high-impact, lifestyle product imagery.
- How AI-powered workflows reduce photography costs while accelerating speed to market.
- Practical frameworks for implementing AI effectively, including advanced prompting techniques.
- How to measure, optimize, and maximize ROI from AI-driven product imagery.
The speaker panel includes:
- Bree Cassidy, Marketing Coordinator, The Howard Elliott Collection
- Kerri Christman, VP of Marketing, Ganz USA
- John Carmichael, Sr. Director of Sales, WizCommerce
The webinar is designed for food and beverage distributors, marketing leaders, and ecommerce teams seeking faster, more cost-effective ways to manage product imagery across digital and sales channels.
Registration is free and open to wholesale distribution professionals.
Event Details
Webinar Title: Masterclass: How to Use AI to Transform Product Photography & Development
Date: March 3rd, 2026
Time: 12 PM CT / 1 PM ET
Format: Live Online Webinar
Registration: https://us06web.zoom.us/webinar/register/1517708928378/WN_mRpzHE3eQAOlAsqUv79CGQ
About WizCommerce
WizCommerce is an AI-powered commerce platform built for wholesalers and distributors. Its product suite includes WizStudio, an AI lifestyle image generator that enables food and beverage distributors to create scalable, high-quality product imagery without traditional photoshoots. WizCommerce helps wholesale brands modernize operations, streamline workflows, and drive digital growth.
Media Contact
Shefali Chandolia
Director of Marketing
WizCommerce
[email protected]
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