A flavorful, better-for-you alternative for today's consumer
Souderton, PA – August 2025 – Godshall’s Quality Meats, an employee-owned company recognized for premium, real wood smoked meats, announces the launch of its newest mouthwatering innovation, Chicken Bacon. Crafted from premium whole muscle chicken and authentically smoked in Godshall’s own smokehouse, the product offers a leaner, healthier option for consumers who still want the indulgent flavor of traditional bacon.
Chicken Bacon debuted in August at Lowes Foods in the Carolinas. The distribution is expanding to over 200 Acme and Safeway locations across the Mid-Atlantic in September, and additional retail stores later this year.
“The Godshall’s sales team is proud to introduce their latest innovation, Chicken Bacon,” said JR Rivera, VP of Sales at Godshall’s Quality Meats. “This product offers consumers a flavorful, high-quality alternative to traditional bacon, catering to those seeking new and versatile options for a variety of meal occasions.”
A Smarter Choice For Today's Consumer
Godshall’s Chicken Bacon is designed to align with today's consumer trends toward lean protein, health-conscious eating, and ingredient transparency. Compared to pork bacon, it contains 75% less fat, is gluten- and MSG-free, made from cage-free U.S.-raised chickens, and is infused with real wood smoke, never artificial flavors.
Survey insights confirm strong market potential:
- 64% of consumers find Chicken Bacon appealing.
- 52% indicate purchase intent, with Gen Z and Millennials leading at 58% driven by health goals and openness to protein choices.
- 85% of Turkey Bacon consumers found Chicken Bacon appealing, with a willingness to pay more.
Retail and Foodservice Opportunity
Chicken Bacon provides a unique protein option that meets shifting consumer habits:
- Premium chicken cuts for consistent texture and quality.
- Smokehouse smoked with real wood for authentic flavor.
- Flexible preparation, this cooks easily in the oven, air fryer, or microwave.
- Versatility across breakfast, sandwiches, salads, and more.
“Gen Z and Millennials are leading the shift toward health-conscious eating,” said Eva Balazs, Director of Marketing at Godshall’s Quality Meats. “They’re ingredient-aware, value lean proteins, and expect great taste. Chicken Bacon fills this gap, offering real meat, smoked flavor, and performance in the kitchen. For buyers, it’s a smart addition to the bacon set and a menu-ready solution for chefs.”
About Godshall’s Quality Meats
Founded in 1945, Godshall’s Quality Meats is a family- and employee-owned company specializing in premium, real wood-smoked meats and pork alternatives. With a reputation for innovation and uncompromising quality, Godshall’s continues to deliver flavorful, high-quality proteins that align with evolving consumer needs. For more information, visit godshalls.com
Media Contact
Eva Balazs
[email protected]
215-256-8867 x1321