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Specialty Food Association

Fancypants Baking Co. Introduces Full Line of Upcycled Cookies

WALPOLE, Mass. (April 13, 2021) – Want to eat a truly great cookie without guilt? Today, Fancypants Baking Co. makes it possible to enjoy a sweet indulgence and do our earthly home some good with its introduction of a full line of cookies baked with upcycled ingredients. The cookies come in three flavors: Okara Chocolate Chip Cookies, Double Chocolate Cookies made with coffee cherries, and Vanilla Oat Cookies made with oatmilk pulp. The new line furthers the company’s mission to reduce food waste while creating delicious snacks embodied by the Fancypants motto, Eat a Snack, Save the Planet!

According to the Upcycled Food Association, upcycled food is the way for anyone to help prevent food waste with the products they buy. And, preventing food waste is one of the most powerful solutions to climate change.

It took two years for the bakers to develop this line because they are using next generation ingredients that are relatively unfamiliar to commercial bakeries. For example, the upcycled ingredient in the Double Chocolate chip version is coffee cherry, the byproduct of the coffee bean harvesting process. The Chocolate Chip cookies are baked with okara flour made from pulp generated during soymilk production. Oatmilk pulp, a nutritious byproduct of creating oatmilk, is turned into flour used in the Vanilla Oat cookies.

“I tip my hat to our bakers for coming up with this innovative eco-friendly line that meets the premium taste standards Fancypants fans have come to expect,” said Maura Duggan, founder of Fancypants Baking Co. “It took real dedication to get the recipes just right.”

The upcycled cookies are available in case packs of six bags of six-ounce packages on and through Imperfect Foods, the leading online grocery retailer dedicated to eliminating food waste and building a better food system.

Fancypants Baking Co. worked with Boston-based Jackrabbit Design to create whimsical characters, Chip and Terra, that share the brand’s positive outlook on humankind’s ability to restore our Earth through acts that are large and systemic and those that are as small as enjoying an everyday snack.

About Fancypants Baking Co.

Fancypants Baking Co. is a better-for-you cookie manufacturer, producing cookies for the fresh bakery and grocery departments of natural, conventional, club and online platforms nationwide. Fancypants uses exclusively non-GMO Project Verified, nut-free ingredients, and plant-based dyes, which allows them to capture the growing segment of the population focused on healthier snacking, food allergy awareness and clean, sustainable ingredients. Fancypants operates a Global Food Safety Initiative Audited manufacturing facility with a perfect rating of AA from BRC International. For more information, visit