NEW YORK, NY — High Ground Elixir, the sparkling mushroom drink that doesn’t taste like mushrooms, is bringing its award-winning flavors to the 2025 Summer Fancy Food Show. Find them at Booth #6311 to sample the latest functional fizz that’s shaking up shelves and winning over wellness fans.
Crafted with five USDA-certified organic adaptogenic mushrooms and vibrant fruit flavors, High Ground delivers mood-boosting, body-hydrating benefits without the earthy aftertaste. No mixing required—just crack a can and sip.
What’s new:
Orange Passionfruit – juicy, tropical, and packed with tropical brightness
Chili Mango – a fiery-sweet flavor punch with cult-favorite potential
Why It’s Newsworthy:
- Bronze winner at the World Alcohol-Free Awards
- Silver medalist at the LA Spirits Awards
- #2 most-loved functional ingredient: adaptogenic mushrooms
- Functional beverages projected to grow 7.2% CAGR through 2030
- Clean label, planet-friendly, and made to fly off shelves
“We created High Ground to make mushrooms fun, functional, and genuinely craveable,” says founder Jessie Zachowski. “Winning international recognition for flavor was the cherry on top—now we’re leveling up with bold new releases.”
Swing by Booth #6311 to taste what the buzz is about.
For media inquiries, samples, or meeting requests, contact:
Jessie Zachowski
jessie@drinkhighground.com