NEW YORK, NY – July 10, 2025 – Hojalicious, a premier nationwide ingredient brand renowned for empowering the U.S. beverage and specialty food industries with the trendiest, highest-quality, and easiest-to-use raw materials, today celebrated its resounding success at the Summer Fancy Food Show 2025. Held from June 29 – July 1, 2025, at the Javits Center in New York City, the event served as a dynamic platform for Hojalicious to showcase its latest innovation: the AMP BOBA Energy Popping Boba Drink. This exciting new finished product, a testament to the boundless creativity unlocked by Hojalicious's ingredients, spearheaded the company's aggressive market entry strategy.

Throughout the three-day exhibition, Hojalicious's vibrant booth became a hub of activity, drawing significant attention from key B2B partners including bubble tea shops, coffee shops, supermarkets, and specialty retailers nationwide. Attendees were not just introduced to AMP BOBA's unique profile—a refreshing, caffeine-free fruit juice infused with delightful popping bobas—but were also invited to experience its magic firsthand through our highly popular interactive game. This engaging element, combined with AMP BOBA's inherent visual appeal to young, social media-savvy consumers, generated immense excitement and underscored the product's strong market readiness. The success witnessed proved the effectiveness of Hojalicious's marketing prowess in demonstrating how its innovative ingredients can translate into captivating, high-demand beverages for partners looking to capture a competitive edge.

"The enthusiasm we witnessed at the Summer Fancy Food Show 2025 was truly exceptional, validating both our innovative ingredient portfolio and our strategic approach to market engagement," stated Mako Chien, Marketing Advisor for Hojalicious. "AMP BOBA's overwhelming reception, amplified by the joy of our interactive experience, unequivocally shows that our on-trend, easy-to-use ingredients empower our partners – from local cafes to national retailers – to create products that not only taste fantastic but also resonate powerfully with modern consumers. We are confidently moving to lead this vibrant market."

Key highlights from Hojalicious’s impactful participation included:

• Proven Market Appeal: The robust consumer engagement with AMP BOBA, driven by its unique attributes and highly successful interactive marketing, demonstrated the clear demand for Hojalicious's innovative ingredient solutions.
• Accelerated Partnership Development: Numerous promising discussions with potential distribution and retail partners seeking to integrate Hojalicious’s next-generation raw materials and market-ready product concepts.
• Industry Trend Leadership: Hojalicious solidified its position at the forefront of beverage innovation, showcasing how its ingredients drive trends in taste, texture, and functional benefits.
• Enhanced Brand Visibility: High booth traffic and social media buzz confirmed Hojalicious's ability to create memorable experiences that translate into tangible business interest for its B2B offerings.

Hojalicious is actively pursuing the strong leads generated at the show, reinforcing its position as the premier partner for innovative beverage ingredients across the U.S. The company remains dedicated to pioneering high-quality, inspiring solutions that empower its partners to continuously meet and exceed the evolving preferences of modern consumers.

About Hojalicious: Hojalicious is a leading nationwide ingredient brand in the U.S. market. We specialize in supplying the trendiest, highest-quality, and easiest-to-use raw materials that inspire infinite creativity in beverages and specialty foods. Our mission is to empower bubble tea shops, coffee shops, and supermarkets with innovative solutions designed to excite consumers and drive significant business growth.

Contact:
Sally Wang
Retail & E-commerce Sales Lead
sally@ampboba.com
Website: www.ampboba.com(Opens in a new window)