Expo Attendees Can Go to Booth #2336 to Explore the Newest Creations from Jelly Belly including Internationally Inspired Boba Milk Tea Jelly Beans
FAIRFIELD, CA – Jelly Belly® Candy Company is ready to bring its latest candy innovations to the Specialty Food Association 2023 Summer Fancy Food Show, taking place in New York from June 25 through June 27. As a leader in the confectionery space, Jelly Belly is excited to show off its newest offerings that always aim to push the boundaries in flavor, quality and fun. At booth #2336, show attendees can get the latest updates and taste of all things Jelly Belly, including the brand’s 2023 innovations such as a new collection of Boba Milk Tea flavored jelly beans, new Harry Potter must-haves, fresh buttered popcorn jelly bean formats and treats for the 2023 holiday season.
“Firsthand feedback from our valued peers and industry experts means so much to us, so we’re excited to be back at the Summer Fancy Food Show,” said Rob Swaigen, Vice President of Global Marketing at Jelly Belly Candy Company. “Perhaps our most exciting new addition this year is our Jelly Belly Boba Milk Tea Jelly Bean collection, which takes inspiration from trending international flavors and will allow our retailers and consumers to indulge in brand new jelly bean taste profiles including mango milk tea, taro milk tea, matcha milk tea and more. A true first for our brand, we’re eager to begin rolling these out this summer, during the height of boba season!”
Some highlights of what Jelly Belly plans to showcase at the 2023 Summer Fancy Food Show include:
- Jelly Belly® Boba Milk Tea Jelly Bean Collection. The perfect balance of tea, tapioca and flavor, these internationally inspired jelly beans include Mango Milk Tea, Taro Milk Tea, Matcha Milk Tea, Strawberry Milk Tea and Thai Milk Tea.
- Jelly Belly® Boba Milk Tea Gift Box showcases everyone’s favorite boba beverages in a stylish box with all five Boba Milk Tea flavors for summer’s best-shared treat. Available July 2023.
- Jelly Belly® Boba Milk Tea Bag features all five Boba Milk Tea jelly beans, best enjoyed solo. Available July 2023.
- Jelly Belly® Boba Milk Tea Grab & Go® Bag is a new summer road trip essential. Consumers can enjoy all five boba milk tea jelly bean flavors on-the-go. Available July 2023.
- Jelly Belly® Boba Milk Tea Mini Cup is perfect for all boba accessory lovers, resembling everyone’s favorite boba beverage as an adorable key chain and filled with all five boba milk tea jelly bean flavors. Available December 2023.
- Jelly Belly® has two new offerings for one of America’s most popular jelly bean flavors, buttered popcorn.
- Jelly Belly® Buttered Popcorn Pouch Bag features the ultimate jelly bean flavor in a new movie theater-inspired pouch bag. Available August 2023.
- Jelly Belly® Buttered Popcorn Cart Bean Machine & Bank lets consumers pull the handle on the machine to dispense a handful of buttered popcorn jelly beans. Available August 2023.
- The Jelly Belly® Harry Potter™ Collection has a couple of new additions for 2023.
- Harry Potter™ Butterbeer™ Jelly Beans bring the flavor of the sweet and iconic Wizarding World drink to life for the first time in jelly bean form. Available August 2023.
- Harry Potter™ Trivia Advent Calendar is the perfect holiday gift for the Harry Potter fan. Consumers can count down to the holidays with Hogwarts trivia and an assortment of delicious Jelly Belly jelly beans for each day. Players can test their Harry Potter knowledge and get a taste of Jelly Belly flavors including Green Apple, Watermelon, Candyfloss, Cherry and more. Available for the holiday season beginning August 2023.
- Jelly Belly® Candy Cane Grab & Go® Bag features the authentic taste of candy cane jelly beans that fans know and love to celebrate the holiday season. Perfect for holiday candy dishes or as the ultimate holiday gifting treat. Available August 2023.
- Jelly Belly® Egg Nog Grab & Go® Bag has everyone’s favorite holiday drink in a jelly bean Grab & Go® bag. Whether on the go or enjoyed at home with friends and family, candy lovers will celebrate this holiday treat.
For those attending the 2023 Summer Fancy Food Show, visit booth #2336 to check out these products and others from Jelly Belly. For more details, you can view and download the Jelly Belly press kit.
Jelly Belly Candy Company
With candy-making roots dating back to 1869, Jelly Belly Candy Company began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family-owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com or consumers can call (800) 522-3267 and retailers can call (800) 323-9380.
About Wizarding World
In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognised as one of the world’s best-loved brands.
Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter and the Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions.
This expanding portfolio of Warner Bros. owned Wizarding World tours and retail also includes the flagship Harry Potter New York, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 3⁄4 retail shops.
The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.
WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)
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