Miami, FL – June 25, 2025 – The most anticipated launch party of the Summer Fancy Food Show is happening Monday, and the entire specialty food community is invited! Natural Heaven is partnering with culinary innovators Graza, SAUZ, and Heyday Canning Co. for an unforgettable celebration at booth Hall E #2051.
Taking place Monday at 12PM during the Summer Fancy Food Show at New York's Jacob K. Javits Convention Center, this launch party promises to be the perfect break from the show floor – a chance to discover what hearts of palm are all about while enjoying great food, drinks, and networking opportunities.
What Attendees Can Expect:
- Music and entertainment creating the perfect networking atmosphere
- Wine, beer and drinks to celebrate the specialty food community
- Delicious food tastings showcasing the versatility of hearts of palm
- Free branded merchandise and fun giveaways
- Networking opportunities with industry leaders and innovators
The collaboration brings together some of the most exciting brands in specialty foods. Natural Heaven joins forces with Graza, the olive oil company bringing in $48 million annually with their innovative squeeze-bottle approach, SAUZ, the pasta sauce startup that recently raised $12 million to expand their modern flavor offerings, and Heyday Canning Co., known for transforming the canned bean category with flavorful, ready-to-eat meals.
"This partnership perfectly embodies our mission to introduce consumers to the incredible potential of hearts of palm," said Andrea Rojo, Brand Manager at Natural Heaven. "Working alongside brands like Graza, SAUZ, and Heyday Canning allows us to showcase how amazing vegetables can be when prepared with innovation and care."
The Summer Fancy Food Show, now in its 69th year, attracts thousands of makers, buyers, brokers, and distributors for three days of product discovery and networking. This year's show runs June 29 - July 1, 2025, featuring over 2,400 exhibitors across more than 40 specialty food categories.
Natural Heaven's participation comes on the heels of their successful brand relaunch, featuring new packaging, upgraded recipes, a new ready to eat Mac N’ Cheese and their bold "What the heck are hearts of palm?" national campaign designed to introduce American consumers to this nutritious, sustainable ingredient.
Don't miss this celebration – Monday at 12PM, Hall E #2051. Let's make it unforgettable!
Media Contact:
Andrea Rojo
Natural Heaven
Email: andrea.rojo@eatnaturalheaven.com
Website: https://eatnaturalheaven.com