Chicago, IL — [4 December 2025] — Let Them Eat Candles, creator of edible chocolate birthday candles, today announced major milestones in its year-in-review, highlighting significant national retail expansion, strengthened partnerships, and increased industry visibility.
Over the past year, the company successfully rolled out and tested its products in a wide range of retailers from coast to coast. New and expanded placements include Jewel-Osco (Albertsons), Wakefern/ShopRite, Kroger, Giant Food Stores (Ahold Delhaize), The Paper Store, and additional regional and specialty chains.
“Growth has been explosive,” said Bob Michelson, co-founder and Managing Director of Let Them Eat Candles. “But equally rewarding is our continued presence on all Publix bakery counters, and our partnership with Nothing Bundt Cakes, both of which affirm the everyday delight consumers find in our edible candles.”
Let Them Eat Candles’ ongoing participation in the Specialty Food Association’s Winter and Summer Fancy Food Shows continues to be a major driver of visibility and industry connections. The shows offer unparalleled opportunities to showcase the company’s innovative products and to deepen relationships with buyers, category managers, and partners across the specialty and grocery sectors.
This momentum reinforces the company’s mission: to elevate celebrations with a chocolate-forward product that turns ordinary birthday moments into delicious, memorable experiences.
About Let Them Eat Candles
Let Them Eat Candles creates edible chocolate birthday candles—a whimsical, innovative twist on celebration products. Founded on the belief that the candle should be as joyful as the wish itself, the company uses high-quality chocolate and elegant design to transform a traditional ritual into a delicious treat. Let Them Eat Candles are available nationwide in grocery, specialty retail, and bakery counters.
Media Contact:
Loree Sandler
Managing Director
Let Them Eat Candles
[email protected]