Grit Coffee Showcases Snowing In Space Nitro Cold Brew at 2025 NYC Summer Fancy Food Show.
(CHARLOTTESVILLE, VA) JUNE 2025 — As consumers continue to seek out bold, new ways to experience their favorite beverages, innovative coffee formats like nitro cold brew are taking center stage—and Grit Coffee is ready to deliver. Grit Coffee, Virginia’s acclaimed specialty coffee roaster, is proud to announce its appearance at the 2025 Summer Fancy Food Show in New York City, where it will showcase its fan-favorite hand-crafted nitro cold brew line: Snowing In Space BOOTH #5864.
Born from Grit Coffee’s commitment to craft, Snowing In Space Nitro Cold Brew delivers a pure craft coffee experience with no additives or preservatives—just thoughtfully sourced beans, cold water, and a touch of nitrogen to create an ultra-smooth, naturally sweet finish. Available in light, medium, dark, and half-caffeinated roasts, each brew is crafted and packaged in Grit’s Charlottesville, Virginia facility and distributed nationwide.
“Our goal has always been to make excellent coffee more accessible while staying true to the roots of craftsmanship,” said the Grit Coffee team. “Snowing In Space captures that vision in a can—it’s clean, bold, and full of character.”
With a name and colorful branding that jumps off the shelf, Snowing in Space nods to the mesmerizing “nitro effect” one sees when this delicious nitro cold brew is poured into a glass. Just like a nitro stout, it creates a cascading swirl that looks like a snowstorm drifting through space. Truly a new coffee experience that’s out of this world and destined to be #1.
Founded in 2008 near the University of Virginia, Grit Coffee has grown from a small local shop into one of Virginia’s most respected independent coffee producers, now operating nine cafés across the state. With both Grit Coffee and Snowing In Space brands under its belt, the company continues to push the boundaries of quality, sustainability, and community connection.
Attendees of the Summer Fancy Food Show can sample Snowing In Space Nitro Cold Brew and meet members of the Grit Coffee roasting and sourcing team. Stop by Booth #5864 to experience nitro cold brew at its finest—and learn how Grit Coffee is brewing with purpose.
About Grit Coffee
Grit Coffee is a specialty coffee roaster based in Charlottesville, Virginia, dedicated to sourcing, roasting, and serving exceptional coffee while supporting a global network of farmers and a growing community of coffee lovers. Its Snowing In Space line brings pure, nitrogen-infused cold brew to customers across the U.S.
Snowing in Space is available in 12oz and 16 oz cans as well as nitro cold brew kegs and whole bean coffee. With distribution throughout the mid-Atlantic region and quickly moving nationwide, the less acidic brewing methodology delivers a luxuriuous coffee experience for multiple demographics.
To schedule an interview with CEO, Brad Uhl, or for media inquiries, please contact Jackson Belway at (805) 969-3744 or jackson@christieand.co.
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Jackson Belway
(805) 969-3744
jackson@christieand.co