MIDDLETOWN, IN – Wednesday, October 15th, 2025, Holic Foods today announced the launch of FLAVOR BOSS, a new line of globally inspired, bold-flavor sauces developed to meet the growing consumer demand for more adventurous and versatile flavor options both at home and on the move. Designed for dedicated sauce enthusiasts and everyday cooks alike, FLAVOR BOSS expands Holic Foods’ commitment to delivering innovative, high-quality products to the everyday value foods marketplace.
The initial lineup features the following five flavor-forward sauces:
- SPICY BOLD JALAPEÑO SAUCE: Creamy, spicy, and jalapeño-forward - your taste buds’ new obsession
- SRIRACHA RANCH SAUCE: Where fiery sriracha meets creamy ranch - an irresistible flavor mash-up.
- CAROLINA GOLD WING SAUCE & DIP: Zingy, mustardy, and perfect for dipping every last bite
- HONEY THAI CHILI SAUCE: Sweet meets heat in this bold, swicy (sweet + spicy), Asian-inspired dipping sauce and glaze
- SMOKY APRICOT BBQ SAUCE: Sweet, smoky and bursting with juicy apricot flavor – meet meat’s new bestie
HOLIC FOODS CEO, Tonio Torres (AKA “The Flavor Boss”) said, “We are proud to expand our brand portfolio with the launch of FLAVOR BOSS. FLAVOR BOSS has been specifically designed to offer American home cooks and sauce fans a new range of bold-flavor sauces and dips at everyday prices. These totally craveable sauces are deliciously irresistible - it’s guaranteed to be love at first bite!”
FLAVOR BOSS launches nationally in DOLLAR TREE STORES across the US in October.
ABOUT HOLIC FOODS: Holic Foods is a woman-owned, Indiana-based manufacturer specializing in shelf-stable condiments, dips, and dressings. Launching its flagship Jalapeñoholic, all-natural, vegan spicy sauce in 2017, the company has since expanded to control four dynamic food brands: Holic Foods, Pilgrim’s Harvest, Pantry Basix, and Flavor Boss. Beyond its owned portfolio, Holic Foods is a trusted co-manufacturing partner to multiple leading U.S. grocery retailers and global food companies, providing high-quality sauces, dips, and dressings at scale.
Media images can be downloaded from:
https://drive.google.com/drive/folders/1TwJL_CytTpugU-mjZdeHlYitmV3rVKgq?usp=drive_link