Charleston, SC — August 2025 — Natural Blonde, the world’s first and only premium yellow tomato Bloody Mary mix produced at scale, is aligned with the Specialty Food Association’s 2025 Industry Outlook Report. As consumers increasingly seek premium quality, functional health benefits, and sober-friendly alternatives, Natural Blonde is positioned at the intersection of all three. The brand today announced its expansion into Pennsylvania through a new partnership with Wilsbach Distributors.
The 2025 SFA Report identified three primary macrotrends shaping the specialty food and beverage industry:
- Premiumization – Consumers are prioritizing quality, story, and elevated experience. Natural Blonde is crafted from five fresh yellow tomatoes per bottle, never from tomato paste, and packaged in glass to reflect its premium position.
- Health and Wellness 3.0 – With 72 percent of Americans reducing sugar and 78 percent focusing on gut health and healthy aging, Natural Blonde offers a low-acid, clean-label option that supports digestive comfort without compromising taste.
- Sober-Curious Momentum – As the non-alcoholic and mocktail market nears 30 billion dollars in projected value, Natural Blonde continues to stand out as a versatile mix that resonates with both drinkers and non-drinkers seeking refined flavor profiles.
“Natural Blonde was created for where the market is headed,” said Scott Grabner, Co-Owner of Natural Blonde. “We are creating the Golden Mary category. Refreshing, clean, and built for how consumers want to feel.”
Natural Blonde is currently available in all 179 locations of The Fresh Market and continues to grow its presence in restaurants, specialty retail, and distributor networks. The company is excited to announce its newest distribution partner, Wilsbach Distributors, which brings over 90 years of experience serving Central Pennsylvania with integrity and excellence.
Founded in 1933 and headquartered in Harrisburg, Wilsbach Distributors is a family-owned beverage distribution company operating across 17 counties. Known for its partner-first approach, the company is guided by core values of service, leadership, curiosity, and sustainability. Its dedication to innovation and quality has made Wilsbach a trusted name in the Mid-Atlantic region.
“Our team is proud to partner with Wilsbach as we expand our footprint,” added Grabner. “Their reputation and commitment to excellence align with our mission to deliver a superior brunch experience.”
Media Contact:
Scott Grabner
Executive Vice President, Natural Blonde
[email protected]
www.naturalblondemix.com