Miami, FL – June 25, 2025 – Natural Heaven is transforming American kitchens with sustainable, ready-to-eat meals made from an extraordinary ingredient most consumers have never heard of: hearts of palm. Backed by Ecuador's largest food company, Pronaca, the brand represents over 65 years of family food expertise reimagined for today's health-conscious consumers.
The company's bold question – "What the heck are hearts of palm?" – drives their national campaign to introduce Americans to this nutrient-dense vegetable that offers a comforting, carb-like experience while being naturally rich in fiber and vitamins, and low in carbohydrates and calories.
The Natural Heaven Difference:
- Single-ingredient purity – products made almost exclusively from hearts of palm
- One-minute meal solutions – microwave-ready convenience without sacrificing nutrition
- Sustainable zero-waste farming – nothing goes to waste in their production process
- Clean label commitment – no hidden ingredients or artificial additives
- Versatile product line – pasta, rice, and mash alternatives for every dietary preference
Natural Heaven's journey began in Ecuador over 65 years ago when their family built Pronaca from the ground up, becoming known for innovation in sustainable, high-quality products. Since 1990, they have perfected the art of hearts of palm cultivation, becoming the world's largest producer while maintaining strict environmental and social responsibility standards.
"Our family's dream has always been to bring delicious AND healthy products to tables around the world," explains the Natural Heaven team. "Hearts of palm represent the perfect intersection of nutrition, sustainability, and convenience that today's families are seeking."
The company's product line includes pasta varieties (spaghetti, angel hair, lasagna), rice alternatives (white and brown), and innovative prepared meals (Cuba Style Congri Rice, Mediterranean, Asian Rice, Southwest Rice, Mac N’ Cheese) – all delivering the satisfaction of traditional carbs with dramatically improved nutritional profiles. Each serving contains just 20-25 calories, 2g net carbs, and provides a good source of fiber.
Sustainability and Community Impact:
Natural Heaven operates on principles that extend far beyond food production. Their zero-waste farming methods ensure complete utilization of every part of the hearts of palm plant. They purify and return all water used in production to local rivers, use biodegradable materials throughout their processes, and actively support education and childhood nutrition programs in Ecuador.
The company also maintains its own school dedicated to educating children in challenging circumstances, demonstrating their commitment to strengthening communities where they operate.
Following successful showcases at Expo West and other major trade shows, Natural Heaven continues expanding their retail presence while maintaining direct-to-consumer availability through their website. The brand is currently available for purchase at www.eatnaturalheaven.com, with Amazon and broader retail distribution expanding throughout 2025.
About Natural Heaven
Natural Heaven creates convenient, ready-to-eat meals using sustainably sourced hearts of palm. Backed by Pronaca, Ecuador's largest food company, Natural Heaven is dedicated to producing products that support healthier lifestyles and stronger communities while introducing American consumers to the incredible potential of this remarkable vegetable.
Media Contact:
Andrea Rojo
Brand Manager, Natural Heaven
Email: andrea.rojo@eatnaturalheaven.com
Website: https://eatnaturalheaven.com
Location: Miami, Florida