New York City - TikTok’s latest viral sensation, NIMS Crispy Choco Cereal, is now making its way to retail shelves across North America. The snack has become a social media phenomenon, with millions of views and enthusiastic feedback from fans who can't get enough of its irresistible blend of crunchy cereal and rich chocolate.

With over 6 million units sold since its launch in 2020, NIMS has proven its strong appeal among consumers in Asia. Now, with growing demand in the U.S., Enescorp International LLC is bringing this unique snacking experience to a wider audience.

Tengku Norhanim, CEO of Nims’s Adeliciousz Sdn Bhd, adds, “NIMS offers a satisfying and indulgent chocolate experience that’s easy to enjoy straight from the cup.”

NIMS is available in 60 g and 250 g packaging in various flavors to meet the preferences of North American consumers.

“We are happy to partner with NIMS and to bring this TikTok sensation to retail outlets,” said Dan Sharif, CEO of Enescorp International LLC. “The combination of taste, convenience, and viral appeal makes NIMS a perfect fit for today’s market.”

Ideal for placement in grocery stores, convenience stores, and gas stations, NIMS is now seeking partnerships with retailers and distributors to support its U.S. rollout.

Enescorp International LLC invites visitors of the Summer Fancy Food Show 2025 to visit booth #2552 at the Javits Center in New York City from June 29 to July 1, 2025.

About Nims’s Adeliciousz Sdn Bhd

Nims’s Adeliciousz Sdn Bhd is a Malaysian company known for its innovative snacks, manufactured in a HACCP, GMP, halal and ISO 22000 certified facility.

About Enescorp International LLC

Enescorp International LLC is a proud member of the Specialty Food Association, U.S. Chamber of Commerce, and the Greater Lehigh Valley Chamber of Commerce. For more information, visit www.enescorp.org or stop by Booth #2552 during the Summer Fancy Food Show 2025.