Brooklyn, NY – August 4, 2025 – The Matzo Project, the Brooklyn-based brand known for turning the humble, often-overlooked matzo into a modern pantry staple, is expanding into new (and unleavened) territory. “With the debut of its first-ever Kosher-for-Passover, gluten-free lineup – including brownie mix, pancake mix, golden cake mix, and a matzo ball soup kit – The Matzo Project is teaming up with NuMarket to launch in a fresh and surprisingly delicious way to bring fans into the process.”
“This launch has been a long time coming,” said Crystal Bennett, Partner at The Matzo Project. “People have been nudging us about Passover and gluten-free options for years. We finally cracked it in a way that feels right, tastes amazing, and brings our fans along for the ride.”
Contributors who support the campaign via NuMarket can can pre-purchase the new Passover-friendly lineup or other Matzo Project favorites – and get 20% more in Matzo Bucks (store credit) to use at http://www.matzoproject.com.
- Spend $100, get $120
- Spend $500, get $600
- Spend $1,000, get $1,200
Perks include:
- Your very own “What Am I, Chopped Liver?” hat – the nice, embroidered kind
- Voting rights on new flavors
- A Cook 'n Kibbitz with the founders – chaos, comedy, and maybe a small fire
- A personal call from Grandma
- A hand-drawn portrait of your bubbe for our upcoming Grandmas of the Year calendar
The Matzo Project has long had a seat at seder tables, but this launch marks its most official entry into the Passover set – filling the final 52nd week of the Jewish food calendar with the same heart, humor, and magic the brand is known for.
“Jewish food has always been about more than the plate – it’s about culture, comfort, and connection. We’re thrilled to invite our community into this chapter,” says Bennett.
The campaign runs through the month of August. Matzo Bucks are fully giftable and redeemable at http://www.matzoproject.com – because nothing says love like sending someone $60 worth of matzo for fifty bucks.
To join the campaign and learn more: https://numarket.co/fund/the-matzo-project
Press contact:
Crystal Bennett
(Grandma’s favorite… shh)
[email protected]
929.949.6240