San Diego, CA - Papa Tony’s Hot Sauce, the fast growing, flavor forward hot sauce brand known for its bold blends and community driven roots, will exhibit at the 2026 Winter FancyFaire in San Diego. Attendees can find Papa Tony’s at Booth #1450 on the main show floor.
This year marks a major milestone for the brand, as Papa Tony’s graduates from the Startup Pavilion/Debut District and steps onto the main floor of the Winter FancyFaire for the first time. The move reflects a year of significant growth for the company, including expanded retail placement, increased national visibility, and recognition from Forbes as a standout emerging brand.
In under 4 years of business Papa Tony’s has grossed over 1.6 million in revenue, including over $600,000 in revenue in 2025. Papa Tony’s Hot Sauce has experienced this organic growth due to consumer demand, strategic retail placements and a commitment to producing high quality products.
Founded by Tony “Papa Tony” Wilson, the brand has built a loyal following through its balance of bold flavor, quality ingredients, and an approachable take on heat. Papa Tony’s will showcase its full lineup of craft hot sauces at the show, including its top-selling fan favorites, while also unveiling refreshed branding that reflects the company’s evolution and expanding footprint.
“Being on the main floor at the Winter FancyFaire is a huge milestone for us,” said Wilson. “This past year has been about growth—personally, professionally, and as a brand. We’ve refined our look, strengthened our operations, and we’re ready to connect with buyers, retailers, chefs, and partners who are excited about where specialty food is headed.”
At the show, Papa Tony’s will be meeting with retail buyers, specialty food distributors, restaurants, and hospitality partners, offering tastings and conversations around product placement, partnerships, and wholesale opportunities.
About Papa Tony’s Hot Sauce
Based in the Pacific Northwest, Papa Tony’s Hot Sauce is a chef driven brand built on bold flavor, quality ingredients, and an inclusive approach to heat. From everyday table sauces to specialty blends, Papa Tony’s is committed to delivering crave-worthy flavor without compromise. The brand has been featured in Forbes and continues to expand its footprint across specialty retail, foodservice, and events nationwide.