With bold new packaging and a clear message of authenticity, Garofalo reinforces its commitment to transparency and Italian excellence;
Leading name in authentic Italian pasta to launch “Real Italian Carbs” campaign at the SFA Summer Fancy Food Show (Booth# 2674) and across NYC with a striking, see-through pasta truck showcasing that real Italian pasta doesn’t change, no matter where you eat it
New York – June 26, 2025 – Pasta Garofalo, the leading name in authentic Italian pasta for over two centuries, today announced the launch of its new brand campaign: “Real Italian Carbs,” a bold invitation to Americans to rediscover pasta the way it’s truly meant to be — wholesome, authentic, and exactly the same as what you'd eat in Italy.
Whether you're enjoying a plate of Garofalo in Naples or New York, the pasta is identical because it all comes from one single production site: Gragnano, the birthplace of pasta.
There, nestled between the Lattari mountains and the Amalfi Coast, Pasta Garofalo has crafted uncompromisingly high-quality pasta since 1789.
“There’s a widespread myth in the U.S. that pasta feels ‘different’ here, that it causes bloating or discomfort, unlike in Italy,” says Anita Menna, Brand Manager of Pasta Garofalo. “The truth? If you’re eating Garofalo, it’s the same exact pasta, no matter where in the world you are. No hidden changes, no adjustments for foreign markets, just real Italian carbs, made in Italy, always.”
To debunk this myth and bring the message to life, Garofalo is launching the campaign at the SFA Summer Fancy Food Show in New York and driving straight into the city’s heart with an eye-catching spontaneous activation: a see-through food truck branded “Real Italian Carbs,” featuring a real Italian family, imported from Italy, sharing a pasta meal inside. From June 28 to 30, the truck will cruise through NYC, stopping at key locations and offering giveaways, and snapshots of Italy’s warm, carb-loving culture.
As part of the campaign, Garofalo is also introducing a refreshed packaging design that puts transparency front and center, just like its production values. Boldly labeled with “Real Italian Carbs,” the new look is a proud signal to American consumers – this is the real deal.
Attendees of the Summer Fancy Food Show are invited to visit Garofalo at Booth #2674 to learn more about the brand’s exciting initiatives and sample its authentic Italian pasta.
About Pasta Garofalo
Founded in 1789 in Gragnano, Italy, Pasta Garofalo, a family owned, has built a global reputation for producing premium-quality pasta using traditional methods, innovative technology, and exceptional ingredients. Today, Garofalo offers over 100 pasta shapes across classic, whole wheat, and gluten-free, and high-protein lines, always staying true to its Italian roots. For more, visit www.pasta-garofalo.com/us and follow along on Instagram @pastagarofalo.
Contact:
Adrianna Killip
Marino.
212.402.3524
akillip@marinopr.com