NEW YORK, NY – June 29, 2025 – Rare Breed Coffee, backed by two decades of relentless roasting, storms into the Summer Fancy Food Show (Javits Center, June 29-July 1). We're dropping our rebranded organic coffee line, packed in bold, eye-catching cans that simply refuse to see a landfill. This isn't just coffee; it's a declaration.
Rare Breed obliterates the status quo. We're seizing the market, delivering on quality, convenience, and unapologetic environmental leadership. This is the game-changer retailers need.
"We've spent 20 years perfecting this. Rare Breed isn't just good, it's ridiculously good organic coffee in a tin built to last forever," states Emeran Langmaid, V.P. Operations. "We're not just making coffee; we're making a statement against waste, directly targeting the values of the millennial and gen z consumer."
Rare Breed's Unmatched Edge:
- Explosive Organic Flavor: Crafted for the elite and everyday drinker. This isn't bland. This is a taste that dominates.
- Zero-Waste Packaging: 100% recyclable or upcyclable. Our cans defy landfills.
- Unmistakable Shelf Presence: Our bold designs demand attention.
- Effortless Brewing: Consistently great coffee, no fuss.
- Conquering the Home Barista Market: We own the Millennial and Gen Z home brewer. They demand quality, sustainability, and an experience. We deliver.
See the future. Taste the power. Visit Rare Breed Coffee at the Summer Fancy Food Show. Samples will prove our claim. And get ready for Off Leash – our next assault on bland.
About Rare Breed Coffee: Two decades of mastery. Rare Breed Coffee delivers organic, ridiculously good coffee with an unwavering commitment to sustainability. We're not just selling coffee; we're defining the next era. Find Rare Breed Coffee at Summer Fancy Food Show, Javits Center, Table 4814A, June 29 – July 1.