ITHACA, NY – May 2025 — In honor of National Osteoporosis Awareness and Prevention Month, Seen Nutrition, a women-founded startup based in Ithaca, NY, is calling attention to its innovative real food calcium chew.
Osteoporosis is often called the “silent disease” because you usually don’t know you have it until it’s too late—and it affects nearly 10 million Americans, most of them women. Tens of millions more have low bone density. While it’s often thought of as something that only affects older adults, bone loss can start much earlier—during pregnancy, postpartum, even in your twenties.
Seen Nutrition was founded by Jenny Han, PharmD, after she was diagnosed with pregnancy-related osteoporosis at age 29. Together with co-founder Adrienne Bitar, PhD, a food studies scholar and author, they set out to reimagine how women get their calcium—starting with a product that’s palatable, soft, and made entirely from real food.
Unlike many conventional calcium supplements made with synthetic or rock-based calcium, Seen’s chews are made from natural dairy—a calcium source that’s been shown to absorb better in the body, while avoiding the side effects like bloating or constipation that commonly occur with synthetic calcium.
“As a food studies scholar, I believe deeply that nutrients are best delivered in the context of whole foods,” said Bitar. “Calcium isn’t just an isolated mineral —it’s part of a larger complex of nutrients that includes fats, proteins, and other minerals that help the body absorb and use it better. That’s why we chose dairy as our foundation. It’s familiar, functional, and actually works.”
Seen’s chews are crafted from natural dairy sources and formulated to support calcium absorption, aligning with what leading doctors recommend for osteoporosis treatment and prevention.
“Too many women don’t think about bone health until they’ve already had a fracture,” said Han. “We want to change that by making prevention not only possible, but actually appealing—and grounded in the power of food.”
To learn more about Seen Nutrition and its mission to improve women’s bone health, visit www.seennutrition.com or follow @thecalciumqueens on Instagram.
About Seen Nutrition
Seen Nutrition is a women-founded startup based in Ithaca, NY, offering real food calcium chews that support bone health.