Ocala, FL — November 20, 2025 — Signature Brands, the longtime licensee of Betty Crocker dessert decorating products, proudly announces the launch of its new Flavored Sugars line—a playful and flavorful addition to its portfolio that brings nostalgic charm to kitchens everywhere. Consumers are invited to “Sweeten the Moment with a sprinkle of flavored sugar.”
The line features six mouthwatering flavors, all proudly produced in the USA:
- Lemon Twist
- Salted Caramel
- Pumpkin Spice
- Cinnamon Roll
- Vanilla Bean
- Peppermint
Packaged in convenient shaker bottles, these flavored sugars are perfect for topping baked goods, breakfast treats, beverages, and more. Whether you're dusting cinnamon roll sugar over warm cookies or adding a hint of peppermint to your morning latte, Betty Crocker Flavored Sugars make it easy to add a touch of magic to any moment.
This latest innovation builds on Signature Brands’s legacy of delivering joyful, creative solutions that inspire families to celebrate life’s sweet moments. Betty Crocker Flavored Sugars are available now for nationwide shipping on Amazon, with select flavors arriving soon in stores across the country.
About Signature Brands
Based in Ocala, Florida, Signature Brands operates a portfolio including PAAS® Easter Egg Decorating, Pumpkin Masters® Decorating Kits, and GiftPop® Gifting Popcorn. Signature Brands is one of the largest manufacturers, distributors, and marketers of dessert decorating products, selling under the Betty Crocker brand licensed from General Mills, as well as its own brand Cake Mate®.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
Media Contact:
Maddy Ferrer
Senior Marketing Manager
[email protected]