LOS ANGELES, January 11, 2026 —Sockerbit, a beloved Swedish candy brand, known for joyful design and clean ingredients, is showcasing a wave of new product innovations at the 2026 Winter FancyFaire, including expanded share sizes, upcoming seasonal collections, and the debut of its first-ever foamy gummy textures.
Building on the brand’s growing U.S. presence, Sockerbit is introducing a new 6 oz share size format across select fan-favorite mixes, coming soon to online purchase and select retailers. Looking ahead to key seasonal moments, Sockerbit is previewing its Easter 2026 collection, featuring playful springtime favorites like Easter Gummy Mix, Sour Juicy Bottles, Strawberry Dream Puffs & Sour Mini Strawberries, and Happy Flower & Bunny Gummies. The brand is also unveiling its Halloween 2026 lineup, including Spooky Gummy Mix, Sneaky Snakes, Frightful Fangs, and Scary Skulls, all crafted with the same commitment to quality ingredients and bold flavor that defines Sockerbit.
Additionally, Sockerbit is teasing its newest innovation, Foamy Lips & Skulls, launching at Target in March 2026; the new gummies are sour, foamy, and irresistibly balanced, combining a light, foamy bite with natural raspberry, strawberry, and forest fruits flavors.
Founded in 2010, Sockerbit has delighted candy lovers with its commitment to clean ingredients, playful and vibrant design, and the joyful Swedish tradition of lördagsgodis (“Saturday candy”) – a weekly ritual of indulging in sweets. Each candy is crafted with care, made with non-GMO ingredients and free from high fructose corn syrup, trans fats and artificial dyes. Sockerbit sources exclusively from European factories that meet the highest health and quality standards.
Beautifully packaged and thoughtfully curated, Sockerbit brings a touch of Scandinavian charm to everyday moments, from every day celebrations to casual snacking, reinforcing the brand’s belief that joy is an essential nutrient.
For more information about Sockerbit, head to Sockerbit.com or follow along on Instagram.
ABOUT SOCKERBIT:
Sockerbit, Swedish for “sugar cube,” was founded in 2010 by Florence Baras and Stefan Ernberg, a couple who met working at a candy company in Europe. They fell in love and moved to the U.S., setting out to bring Sweden’s lördagsgodis — the Saturday pick-and-mix ritual — to an American audience. They approach candy like design — curated, colorful, and obsessively sourced — focusing on quality and transparency by choosing clean ingredients free from high fructose corn syrups, artificial additives, and dyes. Sockerbit only sources their candies through factories in Europe with the highest health standards.
Starting with a flagship in NYC in 2010, they quickly expanded to Los Angeles in 2014, opening on West 3rd Street. Today, they wholesale to more than 3,000 locations, with a presence in nearly 1,600 Target locations nationwide and online at Target.com. Sockerbit also retails to World Market, Wegmans, The Paper Store, and hundreds of other specialty retailers across the country, offering bespoke, hand-curated prepackaged pouches combining the thrill of discovery with grab-and-go convenience, so every bag feels like a mix consumers picked for themselves.
Sockerbit’s manifesto is simple: joy is an essential nutrient. Choose well, keep it clean, honor the ritual, and make each visit and every bag feel as special as a lördagsgodis Saturday.
For more information, visit Sockerbit.com or follow along on Instagram, @sockerbit.
MEDIA CONTACT:
Autumn Communications
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