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Struesli to Showcase Category Redefining Superfood Granola at Summer Fancy Food Show

Struesli to Showcase Category Redefining Superfood Granola at Summer Fancy Food Show

Intentionally Crafted with No Added Sugar or Sweeteners, Struesli’s Award-Winning Granola Brings Innovation to Breakfast and Beyond 

NEWTOWN, CT (June 23, 2025) Struesli, the premium granola brand redefining the category, will showcase its superfood granola blends from booth #4918 at the Summer Fancy Food Show, taking place in New York City June 29-July 1. Struesli will be among 40 featured brands within the Naturally New York Pavillion, a dedicated space where event attendees can discover new and emerging CPG brands on Level 1 of the Javits Center.

With healthy fats, prebiotic fiber, and zero added sugar, sweeteners or fillers, every sprinkle of Struesli delivers on what health-conscious eaters crave: real nourishment without compromise. Woman-owned Struesli was founded by private chef Adrienne Lufkin. Adrienne and team will offer samples of all three award-winning flavors throughout the show.

Struesli’s clean and minimalist recipes begin with sliced, roasted tiger nuts to lend a satisfyingly crispy texture and a natural dose of prebiotic fiber. Original blends in walnuts, pecans, coconut flakes, hemp hearts, golden flaxseed meal and chia seeds. Cacao + Coffee blends cacao nibs and artisanal coffee with hemp hearts, pecans, walnuts, and golden flaxseed meal. Made for those avoiding nuts, Savory + Seed blends hemp hearts, golden flax meal and black chia seeds. 

“I created Struesli to transform the foods you already love into meals that do more for your body and your day. Our team is thrilled to return to the Fancy Food Show to show more people what a delicious sprinkle of Struesli can do for their health,” said Adrienne Lufkin. “We look forward to making new connections and new friends throughout the show.”

Beloved from coast-to-coast, this spring Struesli was selected by Erewhon to be the exclusive granola partner to elevate all premium offerings at in-store Erewhon Tonic Bars. Being officially added to the menu follows Struesli’s first successful experience at Erewhon Tonic Bars last fall through a tasty collaboration in the Chamberlain Coffee Matcha Swirl soft-serve treat that was topped with Struesli when ordered “Emma’s Way”.

Struesli is made for everyone. Each flavor elevates every wellness routine and meets many dietary needs including organic, vegan, plant-based, dairy free, gluten-free, grain free, low-sugar and kosher. 

Look for Struesli on shelves at specialty grocery stores nationwide as well as on Struesli.com and Amazon. For more information and recipes check out www.Struesli.com or follow @struesli on Instagram and TikTok.

About Struesli - Granola Redefined
Struesli is granola, redefined. Our award-winning blends were created to make good things better—better flavor, better texture, and better nutrition. With organic, chef-crafted ingredients rich in prebiotic fiber, healthy fats, and zero added sweeteners or fillers, Struesli delivers on what health-conscious eaters crave: real nourishment without compromise. A simple sprinkle transforms the foods you already love into meals that do more for your body and your day. Because when food tastes amazing and supports your health, you don’t just eat—you thrive. Woman-owned and chef-crafted Struesli has zero sweeteners or fillers and ingredients chosen for flavor, function, and crunch, it makes your favorite foods work harder for your health—and taste better while doing it. Sprinkle. Nourish. Thrive.

Struesli has received rave reviews and accolades, including being named Best Granola by Men’s Health and Bon Appetit, Best Savory Granola by Good Housekeeping, Best Coffee Granola by Prevention, and one of the 10 Healthiest Granolas by Parade, and Organic Granola Product of The Year by Mindful Awards.

Available in three unique blends—Original, Cacao + Coffee, and the nut-free Savory + Seed—Struesli is certified gluten-free, grain-free, USDA Certified Organic, sweetener-free, 100% plant-based, and kosher certified. Struesli products are available online at Struesli.com, on Amazon, and in over 100+ retail locations, including Erewhon Market, Lazy Acres, Citarella, Fairway, Westside Market, Morton Williams, Gourmet Garage and newly launched in Bristol Farms.

Media Contact:
press@struesli.com