Brooklyn, NY – July 2 – The Matzo Project, the brand that took matzo from cardboard to craveable, is launching four new gluten-free, Kosher for Passover SKUs: three baking mixes and a matzo ball soup kit. Even Grandma admits they’re pretty impressive.

Here’s what’s new:

• Anytime Pancake Mix – Light, golden, and perfectly stackable. This versatile,
  gluten-free batter makes delicate, almost crepe-like pancakes, crispity waffles
  and even crunchy-crusted donuts anytime you need ‘em.
• Just Because Chocolate Cake Mix – Deeply chocolatey and the star of your next potluck, these gluten-free brownies bake up super-moist with that perfect crinkly top. No excuse necessary.
• Who Needs a Reason? Golden Cake Mix – This soft, velvety dream of a gluten-free cake makes every day a holiday. Frost it, sprinkle it, or just grab a fork and dig in.
• Surprisingly Delicious Gluten-Free Matzo Ball Soup Kit – The Matzo Project’s original, beloved vegan broth – now with fluffy, can’t-tell-the-difference matzo balls for the gluten-free and K for P crowd.

The best part? You’d never know these were gluten-free. Whip up something in the blink of an eye that looks and tastes completely homemade. Not even your most discerning, gluten-loving guest will ever guess it came from a box. No sandy textures, no weird aftertaste, just ridiculously good, extra-convenient, ready-to-make kits that work for everyone all year long.

As with all the other Matzo Project offerings, these new products are nut-free, dairy-free, and vegan, but also cater to the gluten-free crowd and those keeping strictly Kosher for Passover.

“This is a modern update that we think even the most traditional grandma will appreciate.” said Kevin Rodriguez, Co-Founder of The Matzo Project. “We’ve always believed that Passover-friendly and Jewish-inspired foods deserve better than the over-processed options we’ve all been stuck with for decades. This launch isn’t just about making something gluten-free and Kosher for Passover, it’s about making something that will nourish, satisfy and delight year-round. Who says you can’t have pancakes, brownies, birthday cake and soup from a box that make everybody at the table happy? Not us.”

The new, gluten-free, Kosher-for-Passover goodies made their debut at the KeHE Holiday Show in Chicago and the Summer Fancy Food Show in New York City, both in June. Retail and online rollout begins in August 2025, with products hitting shelves across the U.S. and Canada – from mass Kosher, gluten-free, deli and baking aisles to independent specialty shops – as well as online at www.matzoproject.com and other national online partners. Rollout will continue to ramp up through late 2025 and into 2026.

If you’d like to get your hands on some (or just want to kvell with us about our newest additions), reach out to:

Crystal Bennett
(Grandma’s favorite… shh)
crystal@matzoproject.com
929.949.6240